Name: Crane Index™: Insurance AI Readability Benchmark
Creator: The Crane Consultancy
Published: 2026-11-01
License: https://creativecommons.org/licenses/by/4.0/

A site can fall out of an AI answer without ever refusing the machine. No firewall blocks it, no login guards it. A machine asks, and nothing comes back. When we put the leading insurers, brokers and managing general agents (the firms that underwrite on an insurer's behalf) through the Crane Index on 1 November 2026, the field's commonest failure was a site that had simply gone quiet.

Of the 181 home pages we approached, 27 returned no response an automated reader could use at all: no error, no refusal, nothing where a policy answer should have been. Across the field the median Crane Index score came in at 44 out of 100, which tells you how much of this market a machine reads from a half-lit room.

On 1 November 2026 we ran the leading insurance organisations through the Crane Index^™, our three-scanner AI Readability Suite. Of the 181 home pages we approached, 60 could not be read by a machine at all: 25 refused an automated reader, 27 gave it no response and 8 serve pages that do not exist until scripts run. Of the 121 a machine could read, 10 cleared 70 out of 100, and the field is led by Direct Line at 78, with Everest next at 77. Every figure here is a first-party measurement, the full dated result set is archived, and we re-run the scan and report the movement.

Skip to the full league table ↓

The sixty-second read

▸The finding: 121 of the 181 sites we approached could be read by a machine, and 10 of them cleared 70 out of 100 on the Crane Index.
▸The money: when a buyer asks an engine to shortlist suppliers, an illegible site is simply not on the list. The demand does not vanish, it goes to a legible competitor free, while your paid channels buy it back at a rising cost per acquisition.
▸The pattern to watch: in the two flagship studies, the FTSE 100 and the UK's biggest online retailers, one mechanical habit separated the top of the field from the bottom, valid structured data and one identity a machine can resolve. That is a markup sprint, not a rebuild, so a median can move faster than a board expects.

The full ranked field follows. Or test yourself first: the free scanner takes a minute.

Across the 121 readable sites the Crane Index ran from 21 to 78. 10 scored 70 or above, 32 sat between 55 and 69, 47 between 40 and 54, and 32 below 40. The strongest of the three reads was Agent Readiness at a median of 65, and the weakest was Brand Representation at 15, whether a machine can confirm from your own site who you are.

The Crane Index^™

Insurance

Measured 1 November 2026 · 121 of 181 sites readable by a machine · tap a column to sort, a row to open the full breakdown

Download the board report

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1	Direct Linedirectline.com	78	69	91	74
AI Search · 69 Entity coherence78 Structured data64 Extractable answers33 Readability100 Access91 Agent · 91 Crawler access100 Machine actions100 Operability80 Discovery75 Representation · 74 Identity71 Disambiguation100 Authority links60 Rights signals50 No H1 heading on the page 1 insecure HTTP resource on a secure page Heading levels skip from H1 to H3 Crane Index^™ over time78 to 78 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
2=	Everesteverestglobal.com/us-en	77	72	83	76
AI Search · 72 Entity coherence86 Structured data39 Extractable answers67 Readability100 Access78 Agent · 83 Crawler access100 Machine actions71 Operability100 Discovery25 Representation · 76 Identity79 Disambiguation100 Authority links60 Rights signals50 1 invalid structured-data block 1 image missing alt text No sitemap discoverable Crane Index^™ over time77 to 77 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
2=	Next Insurancenextinsurance.com	77	85	90	55
AI Search · 85 Entity coherence67 Structured data100 Extractable answers83 Readability80 Access96 Agent · 90 Crawler access100 Machine actions100 Operability75 Discovery75 Representation · 55 Identity50 Disambiguation100 Authority links10 Rights signals50 31 images missing alt text Crane Index^™ over time73 to 77 (+4 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
4	State Farmstatefarm.com	76	78	85	66
AI Search · 78 Entity coherence75 Structured data75 Extractable answers67 Readability90 Access91 Agent · 85 Crawler access63 Machine actions100 Operability100 Discovery75 Representation · 66 Identity79 Disambiguation100 Authority links20 Rights signals50 Meta description over 180 characters Crane Index^™ over time76 to 76 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
5	Voya Financialvoya.com	74	69	87	66
AI Search · 69 Entity coherence75 Structured data32 Extractable answers67 Readability100 Access83 Agent · 87 Crawler access100 Machine actions71 Operability95 Discovery75 Representation · 66 Identity79 Disambiguation100 Authority links20 Rights signals50 2 insecure HTTP resources on a secure page Crane Index^™ over time63 to 74 (+11 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
6=	Great Eastern Holdingsgreateasternlife.com/sg/en/personal-insurance.html	73	81	91	48
AI Search · 81 Entity coherence83 Structured data64 Extractable answers83 Readability100 Access83 Agent · 91 Crawler access100 Machine actions100 Operability80 Discovery75 Representation · 48 Identity50 Disambiguation60 Authority links30 Rights signals50 Crane Index^™ over time73 to 73 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
6=	iA Financial Groupia.ca	73	82	83	53
AI Search · 82 Entity coherence78 Structured data57 Extractable answers83 Readability100 Access100 Agent · 83 Crawler access100 Machine actions71 Operability80 Discovery75 Representation · 53 Identity50 Disambiguation100 Authority links0 Rights signals50 3 insecure HTTP resources on a secure page Crane Index^™ over time49 to 73 (+24 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
6=	Lansforsakringarlansforsakringar.se/stockholm/privat	73	67	89	64
AI Search · 67 Entity coherence69 Structured data43 Extractable answers50 Readability90 Access96 Agent · 89 Crawler access100 Machine actions71 Operability100 Discovery75 Representation · 64 Identity79 Disambiguation100 Authority links10 Rights signals50 Multiple H1 headings (2) 1 image missing alt text Title likely truncated in results (over 65 characters) Crane Index^™ over time41 to 73 (+32 since 1 September 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
9	Samposampo.com	72	72	65	80
AI Search · 72 Entity coherence78 Structured data21 Extractable answers83 Readability85 Access96 Agent · 65 Crawler access100 Machine actions0 Operability75 Discovery100 Representation · 80 Identity50 Disambiguation100 Authority links80 Rights signals100 1 insecure HTTP resource on a secure page No machine-readable action found Crane Index^™ over time71 to 72 (+1 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
10	AMPamp.com.au	70	65	80	64
AI Search · 65 Entity coherence75 Structured data21 Extractable answers67 Readability90 Access78 Agent · 80 Crawler access100 Machine actions71 Operability70 Discovery75 Representation · 64 Identity79 Disambiguation100 Authority links10 Rights signals50 1 insecure HTTP resource on a secure page Multiple H1 headings (2) 15 images missing alt text Crane Index^™ over time70 to 70 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
11=	Bajaj Allianzbajajgeneralinsurance.com	69	84	81	43
AI Search · 84 Entity coherence61 Structured data64 Extractable answers100 Readability100 Access100 Agent · 81 Crawler access100 Machine actions64 Operability80 Discovery75 Representation · 43 Identity50 Disambiguation60 Authority links10 Rights signals50 24 images missing alt text Offerings described but not actionable (no price or Action) Crane Index^™ over time69 to 69 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
11=	Canopiuscanopius.com	69	73	89	46
AI Search · 73 Entity coherence50 Structured data68 Extractable answers67 Readability100 Access96 Agent · 89 Crawler access100 Machine actions71 Operability100 Discovery75 Representation · 46 Identity50 Disambiguation60 Authority links20 Rights signals50 1 invalid structured-data block 1 insecure HTTP resource on a secure page Crane Index^™ over time69 to 69 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
11=	Royal Londonroyallondon.com	69	75	87	46
AI Search · 75 Entity coherence53 Structured data32 Extractable answers100 Readability100 Access96 Agent · 87 Crawler access100 Machine actions71 Operability95 Discovery75 Representation · 46 Identity50 Disambiguation60 Authority links20 Rights signals50 Title likely truncated in results (over 65 characters) Crane Index^™ over time69 to 69 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
14=	Alanalan.com	68	71	66	66
AI Search · 71 Entity coherence86 Structured data32 Extractable answers67 Readability90 Access87 Agent · 66 Crawler access100 Machine actions0 Operability80 Discovery100 Representation · 66 Identity79 Disambiguation100 Authority links20 Rights signals50 Title likely truncated in results (over 65 characters) No machine-readable action found Crane Index^™ over time63 to 68 (+5 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
14=	American International Groupaig.com/home	68	71	63	69
AI Search · 71 Entity coherence89 Structured data21 Extractable answers67 Readability100 Access87 Agent · 63 Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 69 Identity79 Disambiguation60 Authority links80 Rights signals50 1 insecure HTTP resource on a secure page 2 images missing alt text No machine-readable action found Crane Index^™ over time68 to 68 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
14=	NFU Mutualnfumutual.co.uk	68	73	87	43
AI Search · 73 Entity coherence53 Structured data54 Extractable answers83 Readability100 Access87 Agent · 87 Crawler access100 Machine actions71 Operability95 Discovery75 Representation · 43 Identity50 Disambiguation60 Authority links10 Rights signals50 Crane Index^™ over time68 to 68 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
17	MAPFREmapfre.com	67	72	82	46
AI Search · 72 Entity coherence64 Structured data57 Extractable answers67 Readability100 Access87 Agent · 82 Crawler access100 Machine actions71 Operability75 Discovery75 Representation · 46 Identity50 Disambiguation60 Authority links20 Rights signals50 Crane Index^™ over time67 to 67 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
18=	Everywheneverywhen.co.uk	66	80	85	34
AI Search · 80 Entity coherence53 Structured data64 Extractable answers100 Readability100 Access87 Agent · 85 Crawler access63 Machine actions100 Operability100 Discovery75 Representation · 34 Identity29 Disambiguation60 Authority links0 Rights signals50 Some AI agents refused at the edge (ChatGPT-User, PerplexityBot) Crane Index^™ over time70 to 66 (-4 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
18=	MetLifemetlife.com	66	73	68	58
AI Search · 73 Entity coherence72 Structured data46 Extractable answers67 Readability100 Access91 Agent · 68 Crawler access100 Machine actions0 Operability95 Discovery75 Representation · 58 Identity50 Disambiguation100 Authority links20 Rights signals50 1 image missing alt text No machine-readable action found Crane Index^™ over time46 to 66 (+20 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
20	Chubbchubb.com/us-en	65	63	87	46
AI Search · 63 Entity coherence53 Structured data32 Extractable answers67 Readability80 Access91 Agent · 87 Crawler access100 Machine actions71 Operability95 Discovery75 Representation · 46 Identity50 Disambiguation60 Authority links20 Rights signals50 21 images missing alt text Crane Index^™ over time42 to 65 (+23 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
21=	Arch Capital Grouparchgroup.com	64	69	87	37
AI Search · 69 Entity coherence53 Structured data57 Extractable answers67 Readability80 Access96 Agent · 87 Crawler access100 Machine actions71 Operability95 Discovery75 Representation · 37 Identity50 Disambiguation30 Authority links20 Rights signals50 1 insecure HTTP resource on a secure page Missing meta description Crane Index^™ over time64 to 64 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
21=	Lemonadelemonade.com	64	68	66	58
AI Search · 68 Entity coherence69 Structured data21 Extractable answers67 Readability100 Access96 Agent · 66 Crawler access100 Machine actions0 Operability80 Discovery100 Representation · 58 Identity50 Disambiguation100 Authority links20 Rights signals50 No machine-readable action found Crane Index^™ over time63 to 64 (+1 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
21=	New York Lifenewyorklife.com	64	68	77	48
AI Search · 68 Entity coherence69 Structured data21 Extractable answers67 Readability100 Access96 Agent · 77 Crawler access63 Machine actions71 Operability100 Discovery75 Representation · 48 Identity50 Disambiguation60 Authority links30 Rights signals50 2 insecure HTTP resources on a secure page 1 image missing alt text Some AI agents refused at the edge (PerplexityBot) Crane Index^™ over time64 to 64 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
21=	Ping An Insurancepingan.com	64	74	83	36
AI Search · 74 Entity coherence75 Structured data64 Extractable answers50 Readability100 Access100 Agent · 83 Crawler access100 Machine actions71 Operability80 Discovery75 Representation · 36 Identity79 Disambiguation0 Authority links20 Rights signals50 9 insecure HTTP resources on a secure page 33 images missing alt text No authoritative sameAs links to disambiguate the entity Crane Index^™ over time64 to 64 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
25	UnitedHealth Groupunitedhealthgroup.com	63	67	66	55
AI Search · 67 Entity coherence75 Structured data32 Extractable answers50 Readability100 Access96 Agent · 66 Crawler access100 Machine actions0 Operability80 Discovery100 Representation · 55 Identity57 Disambiguation60 Authority links20 Rights signals100 Multiple H1 headings (4) 3 images missing alt text No machine-readable action found Crane Index^™ over time62 to 63 (+1 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
26	Elevance Healthelevancehealth.com	62	62	63	61
AI Search · 62 Entity coherence69 Structured data21 Extractable answers50 Readability90 Access96 Agent · 63 Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 61 Identity50 Disambiguation60 Authority links80 Rights signals50 Multiple H1 headings (2) 9 images missing alt text No machine-readable action found Crane Index^™ over time62 to 62 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
27=	Ameriprise Financialameriprise.com	61	55	86	43
AI Search · 55 Entity coherence58 Structured data21 Extractable answers33 Readability90 Access91 Agent · 86 Crawler access100 Machine actions71 Operability80 Discovery100 Representation · 43 Identity50 Disambiguation60 Authority links10 Rights signals50 No H1 heading on the page Title likely truncated in results (over 65 characters) Crane Index^™ over time61 to 61 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
27=	Guardian Lifeguardianlife.com	61	75	63	46
AI Search · 75 Entity coherence53 Structured data32 Extractable answers100 Readability90 Access100 Agent · 63 Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 46 Identity50 Disambiguation60 Authority links20 Rights signals50 No machine-readable action found Crane Index^™ over time44 to 61 (+17 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
27=	Legal & Generallegalandgeneral.com	61	75	63	46
AI Search · 75 Entity coherence69 Structured data29 Extractable answers100 Readability90 Access87 Agent · 63 Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 46 Identity50 Disambiguation60 Authority links20 Rights signals50 Title likely truncated in results (over 65 characters) No machine-readable action found Crane Index^™ over time46 to 61 (+15 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
30=	Assurantassurant.com	60	58	82	41
AI Search · 58 Entity coherence53 Structured data43 Extractable answers33 Readability85 Access96 Agent · 82 Crawler access100 Machine actions71 Operability75 Discovery75 Representation · 41 Identity50 Disambiguation60 Authority links0 Rights signals50 Multiple H1 headings (2) Title likely truncated in results (over 65 characters) Crane Index^™ over time35 to 60 (+25 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
30=	Oscar Healthhioscar.com	60	65	86	28
AI Search · 65 Entity coherence31 Structured data43 Extractable answers67 Readability100 Access100 Agent · 86 Crawler access100 Machine actions71 Operability80 Discovery100 Representation · 28 Identity50 Disambiguation0 Authority links20 Rights signals50 No authoritative sameAs links to disambiguate the entity Crane Index^™ over time41 to 60 (+19 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
32=	Arthur J. Gallagherajg.com	59	57	86	34
AI Search · 57 Entity coherence56 Structured data21 Extractable answers33 Readability100 Access100 Agent · 86 Crawler access100 Machine actions71 Operability80 Discovery100 Representation · 34 Identity50 Disambiguation30 Authority links10 Rights signals50 No H1 heading on the page 1 image missing alt text Crane Index^™ over time61 to 59 (-2 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
32=	Hamilton Insurance Grouphamiltongroup.com	59	62	83	32
AI Search · 62 Entity coherence53 Structured data57 Extractable answers50 Readability55 Access96 Agent · 83 Crawler access100 Machine actions71 Operability80 Discovery75 Representation · 32 Identity50 Disambiguation30 Authority links0 Rights signals50 5 images missing alt text Meta description over 180 characters Crane Index^™ over time55 to 59 (+4 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
32=	Inigo Insuranceinigoinsurance.com	59	60	79	37
AI Search · 60 Entity coherence53 Structured data57 Extractable answers33 Readability80 Access96 Agent · 79 Crawler access100 Machine actions71 Operability65 Discovery75 Representation · 37 Identity50 Disambiguation30 Authority links20 Rights signals50 No H1 heading on the page 10 images missing alt text Crane Index^™ over time59 to 59 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
35	Suramericanasuramericana.com	58	66	85	23
AI Search · 66 Entity coherence42 Structured data57 Extractable answers50 Readability100 Access100 Agent · 85 Crawler access100 Machine actions71 Operability75 Discovery100 Representation · 23 Identity50 Disambiguation0 Authority links0 Rights signals50 1 insecure HTTP resource on a secure page Multiple H1 headings (2) No authoritative sameAs links to disambiguate the entity Crane Index^™ over time58 to 58 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
36=	Gjensidigegjensidige.com	57	62	69	40
AI Search · 62 Entity coherence42 Structured data32 Extractable answers83 Readability70 Access83 Agent · 69 Crawler access100 Machine actions0 Operability100 Discovery75 Representation · 40 Identity71 Disambiguation30 Authority links10 Rights signals50 5 images missing alt text Meta description over 180 characters No canonical URL declared Crane Index^™ over time57 to 57 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
36=	Phoenix Groupstandardlifeplc.com	57	65	71	36
AI Search · 65 Entity coherence44 Structured data32 Extractable answers67 Readability100 Access96 Agent · 71 Crawler access100 Machine actions0 Operability95 Discovery100 Representation · 36 Identity71 Disambiguation0 Authority links30 Rights signals50 No machine-readable action found No authoritative sameAs links to disambiguate the entity Crane Index^™ over time57 to 57 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
38=	Medibankmedibank.com.au	56	71	52	46
AI Search · 71 Entity coherence58 Structured data21 Extractable answers100 Readability90 Access87 Agent · 52 Crawler access63 Machine actions0 Operability80 Discovery75 Representation · 46 Identity50 Disambiguation60 Authority links20 Rights signals50 2 insecure HTTP resources on a secure page 8 images missing alt text Some AI agents refused at the edge (ChatGPT-User, GPTBot) Crane Index^™ over time56 to 56 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
38=	NN Groupnn-group.com	56	63	63	41
AI Search · 63 Entity coherence69 Structured data39 Extractable answers50 Readability75 Access91 Agent · 63 Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 41 Identity50 Disambiguation60 Authority links0 Rights signals50 No canonical URL declared No machine-readable action found Crane Index^™ over time53 to 56 (+3 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
38=	Principal Financial Groupprincipal.com	56	63	63	43
AI Search · 63 Entity coherence67 Structured data43 Extractable answers33 Readability100 Access96 Agent · 63 Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 43 Identity50 Disambiguation60 Authority links10 Rights signals50 No H1 heading on the page No machine-readable action found Crane Index^™ over time56 to 56 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
38=	Sagasaga.co.uk	56	60	66	41
AI Search · 60 Entity coherence53 Structured data32 Extractable answers50 Readability100 Access87 Agent · 66 Crawler access100 Machine actions0 Operability90 Discovery75 Representation · 41 Identity50 Disambiguation60 Authority links0 Rights signals50 No machine-readable action found Crane Index^™ over time59 to 56 (-3 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
42	Molina Healthcaremolinahealthcare.com	55	68	73	23
AI Search · 68 Entity coherence25 Structured data57 Extractable answers83 Readability100 Access87 Agent · 73 Crawler access100 Machine actions36 Operability80 Discovery75 Representation · 23 Identity50 Disambiguation0 Authority links0 Rights signals50 No canonical URL declared potentialAction target is not a valid absolute URL No authoritative sameAs links to disambiguate the entity Crane Index^™ over time41 to 55 (+14 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
43=	Cignacigna.com	54	63	71	28
AI Search · 63 Entity coherence31 Structured data32 Extractable answers83 Readability100 Access83 Agent · 71 Crawler access100 Machine actions0 Operability95 Discovery100 Representation · 28 Identity50 Disambiguation0 Authority links20 Rights signals50 1 insecure HTTP resource on a secure page Multiple H1 headings (2) No machine-readable action found Crane Index^™ over time54 to 54 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
43=	Fairfax Financialfairfax.ca	54	57	78	28
AI Search · 57 Entity coherence42 Structured data57 Extractable answers50 Readability50 Access87 Agent · 78 Crawler access100 Machine actions71 Operability60 Discovery75 Representation · 28 Identity50 Disambiguation0 Authority links20 Rights signals50 Missing meta description Thin content (under 250 words) No authoritative sameAs links to disambiguate the entity Crane Index^™ over time54 to 54 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
45=	Aflacaflac.com	53	65	71	23
AI Search · 65 Entity coherence31 Structured data21 Extractable answers83 Readability100 Access100 Agent · 71 Crawler access63 Machine actions71 Operability80 Discovery75 Representation · 23 Identity50 Disambiguation0 Authority links0 Rights signals50 1 insecure HTTP resource on a secure page Multiple H1 headings (4) 1 image missing alt text Crane Index^™ over time53 to 53 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
45=	Convex Groupconvexin.com	53	63	82	13
AI Search · 63 Entity coherence14 Structured data57 Extractable answers83 Readability80 Access87 Agent · 82 Crawler access100 Machine actions71 Operability75 Discovery75 Representation · 13 Identity0 Disambiguation0 Authority links20 Rights signals50 1 insecure HTTP resource on a secure page No machine-readable entity (Organisation / Brand / Person) 8 images missing alt text Crane Index^™ over time53 to 53 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
45=	Farmers Insurancefarmers.com	53	67	47	46
AI Search · 67 Entity coherence58 Structured data21 Extractable answers100 Readability80 Access70 Agent · 47 Crawler access50 Machine actions0 Operability100 Discovery25 Representation · 46 Identity50 Disambiguation60 Authority links20 Rights signals50 29 images missing alt text No machine-readable action found Crane Index^™ over time50 to 53 (+3 since 1 October 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
45=	Santamsantam.co.za	53	54	63	41
AI Search · 54 Entity coherence58 Structured data21 Extractable answers33 Readability100 Access83 Agent · 63 Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 41 Identity50 Disambiguation60 Authority links0 Rights signals50 No H1 heading on the page 1 insecure HTTP resource on a secure page 1 image missing alt text Crane Index^™ over time51 to 53 (+2 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
49	Brit Insurancebritinsurance.com	52	47	69	40
AI Search · 47 Entity coherence64 Structured data43 Extractable answers0 Readability65 Access83 Agent · 69 Crawler access100 Machine actions0 Operability100 Discovery75 Representation · 40 Identity79 Disambiguation30 Authority links0 Rights signals50 No H1 heading on the page 1 image missing alt text No canonical URL declared Crane Index^™ over time52 to 52 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
50=	Ki Insuranceki-insurance.com	49	57	82	8
AI Search · 57 Entity coherence14 Structured data57 Extractable answers67 Readability80 Access78 Agent · 82 Crawler access100 Machine actions71 Operability75 Discovery75 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 No machine-readable entity (Organisation / Brand / Person) Missing meta description No authoritative sameAs links to disambiguate the entity Crane Index^™ over time49 to 49 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
50=	Reinsurance Group of Americargare.com	49	58	62	28
AI Search · 58 Entity coherence25 Structured data32 Extractable answers67 Readability100 Access83 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 28 Identity50 Disambiguation0 Authority links20 Rights signals50 1 image missing alt text No machine-readable action found No authoritative sameAs links to disambiguate the entity Crane Index^™ over time47 to 49 (+2 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
50=	The Travelers Companiestravelers.com	49	61	63	23
AI Search · 61 Entity coherence31 Structured data29 Extractable answers67 Readability100 Access96 Agent · 63 Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 23 Identity50 Disambiguation0 Authority links0 Rights signals50 Title likely truncated in results (over 65 characters) No machine-readable action found No authoritative sameAs links to disambiguate the entity Crane Index^™ over time49 to 49 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
53=	PartnerRepartnerre.com	48	59	76	10
AI Search · 59 Entity coherence14 Structured data57 Extractable answers50 Readability100 Access96 Agent · 76 Crawler access63 Machine actions71 Operability95 Discovery75 Representation · 10 Identity0 Disambiguation0 Authority links10 Rights signals50 No machine-readable entity (Organisation / Brand / Person) Multiple H1 headings (3) Some AI agents refused at the edge (ClaudeBot) Crane Index^™ over time48 to 48 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
53=	Ryan Specialtyryanspecialty.com	48	48	89	8
AI Search · 48 Entity coherence14 Structured data57 Extractable answers17 Readability85 Access96 Agent · 89 Crawler access100 Machine actions71 Operability100 Discovery75 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 No machine-readable entity (Organisation / Brand / Person) No authoritative sameAs links to disambiguate the entity Crane Index^™ over time48 to 48 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
55	Storebrandstorebrand.no	47	57	68	15
AI Search · 57 Entity coherence3 Structured data0 Extractable answers100 Readability100 Access91 Agent · 68 Crawler access100 Machine actions0 Operability95 Discovery75 Representation · 15 Identity0 Disambiguation0 Authority links0 Rights signals100 No machine-readable entity (Organisation / Brand / Person) No machine-readable action found No authoritative sameAs links to disambiguate the entity Crane Index^™ over time44 to 47 (+3 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
56=	FWD Groupfwd.com/en	46	44	34	60
AI Search · 44 Entity coherence50 Structured data32 Extractable answers0 Readability55 Access100 Agent · 34 Crawler access100 Machine actions0 Operability45 Discovery100 Representation · 60 Identity50 Disambiguation100 Authority links0 Rights signals100 No H1 heading on the page Content appears client-side rendered; static AI crawlers may see little text Action surface appears client-side rendered; agents may see little Crane Index^™ over time46 to 46 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
56=	GEICOgeico.com	46	61	65	13
AI Search · 61 Entity coherence14 Structured data21 Extractable answers100 Readability90 Access83 Agent · 65 Crawler access100 Machine actions0 Operability75 Discovery100 Representation · 13 Identity0 Disambiguation0 Authority links20 Rights signals50 No machine-readable entity (Organisation / Brand / Person) No machine-readable action found No authoritative sameAs links to disambiguate the entity Crane Index^™ over time42 to 46 (+4 since 1 September 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
56=	Manulifemanulife.com/ca/en/personal	46	52	62	25
AI Search · 52 Entity coherence31 Structured data29 Extractable answers50 Readability80 Access83 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 25 Identity50 Disambiguation0 Authority links10 Rights signals50 Multiple H1 headings (3) 4 images missing alt text No machine-readable action found Crane Index^™ over time33 to 46 (+13 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
59=	Assicurazioni Generaligenerali.com	45	44	71	20
AI Search · 44 Entity coherence3 Structured data0 Extractable answers67 Readability70 Access87 Agent · 71 Crawler access100 Machine actions0 Operability95 Discovery100 Representation · 20 Identity0 Disambiguation0 Authority links20 Rights signals100 No machine-readable entity (Organisation / Brand / Person) 7 images missing alt text Meta description over 180 characters Crane Index^™ over time45 to 45 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
59=	Life Insurance Corporation of Indialicindia.in	45	53	68	13
AI Search · 53 Entity coherence3 Structured data0 Extractable answers100 Readability80 Access83 Agent · 68 Crawler access100 Machine actions0 Operability95 Discovery75 Representation · 13 Identity0 Disambiguation0 Authority links20 Rights signals50 1 insecure HTTP resource on a secure page No machine-readable entity (Organisation / Brand / Person) 2 images missing alt text Crane Index^™ over time45 to 45 (+0 since 1 August 2026) 1 August 20261 November 2026 Line broken: no reading for this site on 1 October 2026. Verified measurement: the Crane Index^™ certificate, scores exactly as published.
61=	Brown & Brownus.bbrown.com	44	50	71	10
AI Search · 50 Entity coherence3 Structured data0 Extractable answers67 Readability100 Access100 Agent · 71 Crawler access100 Machine actions0 Operability95 Discovery100 Representation · 10 Identity0 Disambiguation0 Authority links10 Rights signals50 No machine-readable entity (Organisation / Brand / Person) No machine-readable action found No authoritative sameAs links to disambiguate the entity Crane Index^™ over time44 to 44 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
61=	CNP Assurancescnp.fr/particuliers	44	55	68	8
AI Search · 55 Entity coherence3 Structured data0 Extractable answers100 Readability90 Access87 Agent · 68 Crawler access100 Machine actions0 Operability95 Discovery75 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 No machine-readable entity (Organisation / Brand / Person) No machine-readable action found No authoritative sameAs links to disambiguate the entity Crane Index^™ over time44 to 44 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
61=	Locktonglobal.lockton.com/us/en	44	58	62	13
AI Search · 58 Entity coherence3 Structured data0 Extractable answers100 Readability100 Access96 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 13 Identity0 Disambiguation0 Authority links20 Rights signals50 No machine-readable entity (Organisation / Brand / Person) No machine-readable action found No authoritative sameAs links to disambiguate the entity Crane Index^™ over time43 to 44 (+1 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
61=	Root Insurancejoinroot.com	44	52	65	15
AI Search · 52 Entity coherence3 Structured data0 Extractable answers83 Readability100 Access91 Agent · 65 Crawler access100 Machine actions0 Operability75 Discovery100 Representation · 15 Identity0 Disambiguation0 Authority links30 Rights signals50 No machine-readable entity (Organisation / Brand / Person) No machine-readable action found No authoritative sameAs links to disambiguate the entity Crane Index^™ over time39 to 44 (+5 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
61=	Talanxtalanx.com/en	44	42	62	28
AI Search · 42 Entity coherence31 Structured data21 Extractable answers33 Readability60 Access74 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 28 Identity50 Disambiguation0 Authority links20 Rights signals50 8 images missing alt text Missing meta description No machine-readable action found Crane Index^™ over time45 to 44 (-1 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
66=	American Family Insuranceamfam.com	43	44	66	18
AI Search · 44 Entity coherence3 Structured data0 Extractable answers50 Readability85 Access100 Agent · 66 Crawler access100 Machine actions0 Operability80 Discovery100 Representation · 18 Identity0 Disambiguation0 Authority links10 Rights signals100 No machine-readable entity (Organisation / Brand / Person) No machine-readable action found No authoritative sameAs links to disambiguate the entity Crane Index^™ over time55 to 43 (-12 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
66=	AXIS Capitalaxiscapital.com	43	43	65	20
AI Search · 43 Entity coherence3 Structured data0 Extractable answers50 Readability100 Access87 Agent · 65 Crawler access100 Machine actions0 Operability75 Discovery100 Representation · 20 Identity0 Disambiguation0 Authority links20 Rights signals100 No machine-readable entity (Organisation / Brand / Person) Multiple H1 headings (3) 3 images missing alt text Crane Index^™ over time44 to 43 (-1 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
66=	Hippohippo.com	43	58	62	8
AI Search · 58 Entity coherence3 Structured data0 Extractable answers100 Readability100 Access96 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 No machine-readable entity (Organisation / Brand / Person) Title likely truncated in results (over 65 characters) No machine-readable action found Crane Index^™ over time43 to 43 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
66=	Zurich Insurance Groupzurich.com	43	54	66	10
AI Search · 54 Entity coherence3 Structured data57 Extractable answers50 Readability90 Access91 Agent · 66 Crawler access100 Machine actions0 Operability80 Discovery100 Representation · 10 Identity0 Disambiguation0 Authority links10 Rights signals50 5 insecure HTTP resources on a secure page No machine-readable entity (Organisation / Brand / Person) Multiple H1 headings (3) Crane Index^™ over time41 to 43 (+2 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
70=	Aonaon.com/en	42	50	62	13
AI Search · 50 Entity coherence3 Structured data0 Extractable answers83 Readability90 Access87 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 13 Identity0 Disambiguation0 Authority links20 Rights signals50 No machine-readable entity (Organisation / Brand / Person) No canonical URL declared No machine-readable action found Crane Index^™ over time42 to 42 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
70=	Coalitioncoalitioninc.com	42	49	63	13
AI Search · 49 Entity coherence3 Structured data0 Extractable answers67 Readability100 Access96 Agent · 63 Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 13 Identity0 Disambiguation0 Authority links20 Rights signals50 No machine-readable entity (Organisation / Brand / Person) Title likely truncated in results (over 65 characters) No machine-readable action found Crane Index^™ over time38 to 42 (+4 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
70=	Corebridge Financialcorebridgefinancial.com	42	47	68	10
AI Search · 47 Entity coherence3 Structured data0 Extractable answers67 Readability100 Access87 Agent · 68 Crawler access100 Machine actions0 Operability95 Discovery75 Representation · 10 Identity0 Disambiguation0 Authority links10 Rights signals50 No machine-readable entity (Organisation / Brand / Person) 1 image missing alt text No machine-readable action found Crane Index^™ over time41 to 42 (+1 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
70=	Discovery Limiteddiscovery.co.za	42	44	69	13
AI Search · 44 Entity coherence3 Structured data21 Extractable answers50 Readability80 Access83 Agent · 69 Crawler access100 Machine actions0 Operability100 Discovery75 Representation · 13 Identity0 Disambiguation0 Authority links20 Rights signals50 4 insecure HTTP resources on a secure page No machine-readable entity (Organisation / Brand / Person) Multiple H1 headings (25) Crane Index^™ over time42 to 42 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
70=	Ecclesiasticalecclesiastical.com	42	50	62	13
AI Search · 50 Entity coherence3 Structured data0 Extractable answers83 Readability90 Access87 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 13 Identity0 Disambiguation0 Authority links20 Rights signals50 1 insecure HTTP resource on a secure page No machine-readable entity (Organisation / Brand / Person) Title likely truncated in results (over 65 characters) Crane Index^™ over time41 to 42 (+1 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
70=	esureesure.com	42	53	62	10
AI Search · 53 Entity coherence3 Structured data0 Extractable answers100 Readability90 Access78 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 10 Identity0 Disambiguation0 Authority links10 Rights signals50 No machine-readable entity (Organisation / Brand / Person) 6 images missing alt text No machine-readable action found Crane Index^™ over time42 to 42 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
70=	Marsh McLennanmarsh.com/en/home.html	42	55	62	10
AI Search · 55 Entity coherence3 Structured data0 Extractable answers100 Readability100 Access83 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 10 Identity0 Disambiguation0 Authority links10 Rights signals50 No machine-readable entity (Organisation / Brand / Person) No machine-readable action found No authoritative sameAs links to disambiguate the entity Crane Index^™ over time42 to 42 (+0 since 1 September 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
70=	Northwestern Mutualnorthwesternmutual.com	42	53	59	13
AI Search · 53 Entity coherence3 Structured data0 Extractable answers100 Readability100 Access74 Agent · 59 Crawler access100 Machine actions0 Operability65 Discovery75 Representation · 13 Identity0 Disambiguation0 Authority links20 Rights signals50 No machine-readable entity (Organisation / Brand / Person) Title likely truncated in results (over 65 characters) No machine-readable action found Crane Index^™ over time42 to 42 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
70=	Thriventthrivent.com	42	49	63	13
AI Search · 49 Entity coherence3 Structured data0 Extractable answers67 Readability100 Access96 Agent · 63 Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 13 Identity0 Disambiguation0 Authority links20 Rights signals50 No machine-readable entity (Organisation / Brand / Person) No machine-readable action found No authoritative sameAs links to disambiguate the entity Crane Index^™ over time42 to 42 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
70=	W. R. Berkleyberkley.com	42	51	62	13
AI Search · 51 Entity coherence3 Structured data32 Extractable answers67 Readability90 Access78 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 13 Identity0 Disambiguation0 Authority links20 Rights signals50 No machine-readable entity (Organisation / Brand / Person) 30 images missing alt text Meta description over 180 characters Crane Index^™ over time44 to 42 (-2 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
80=	Acrisureacrisure.com	41	45	62	15
AI Search · 45 Entity coherence3 Structured data0 Extractable answers50 Readability100 Access96 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 15 Identity0 Disambiguation0 Authority links0 Rights signals100 3 insecure HTTP resources on a secure page No machine-readable entity (Organisation / Brand / Person) No machine-readable action found Crane Index^™ over time38 to 41 (+3 since 1 August 2026) 1 August 20261 November 2026 Line broken: no reading for this site on 1 September 2026. Verified measurement: the Crane Index^™ certificate, scores exactly as published.
80=	Atheneathene.com	41	47	66	10
AI Search · 47 Entity coherence3 Structured data0 Extractable answers67 Readability90 Access91 Agent · 66 Crawler access100 Machine actions0 Operability80 Discovery100 Representation · 10 Identity0 Disambiguation0 Authority links10 Rights signals50 No machine-readable entity (Organisation / Brand / Person) 3 images missing alt text No machine-readable action found Crane Index^™ over time41 to 41 (+0 since 1 September 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
80=	Nationwidenationwide.com	41	47	68	8
AI Search · 47 Entity coherence3 Structured data0 Extractable answers67 Readability100 Access87 Agent · 68 Crawler access100 Machine actions0 Operability95 Discovery75 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 No machine-readable entity (Organisation / Brand / Person) No machine-readable action found No authoritative sameAs links to disambiguate the entity Crane Index^™ over time Measured 1 November 2026. The line builds with each monthly re-scan, so the movement becomes a matter of record. Verified measurement: the Crane Index^™ certificate, scores exactly as published.
80=	Porto Seguroportoseguro.com.br	41	49	62	13
AI Search · 49 Entity coherence3 Structured data0 Extractable answers67 Readability100 Access96 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 13 Identity0 Disambiguation0 Authority links20 Rights signals50 No machine-readable entity (Organisation / Brand / Person) Multiple H1 headings (3) No machine-readable action found Crane Index^™ over time41 to 41 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
80=	SCORscor.com/en	41	43	68	13
AI Search · 43 Entity coherence3 Structured data0 Extractable answers67 Readability80 Access78 Agent · 68 Crawler access100 Machine actions0 Operability95 Discovery75 Representation · 13 Identity0 Disambiguation0 Authority links20 Rights signals50 No machine-readable entity (Organisation / Brand / Person) 3 images missing alt text Missing meta description Crane Index^™ over time41 to 41 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
85=	Aetnaaetna.com	40	52	59	10
AI Search · 52 Entity coherence3 Structured data0 Extractable answers100 Readability70 Access87 Agent · 59 Crawler access63 Machine actions0 Operability95 Discovery100 Representation · 10 Identity0 Disambiguation0 Authority links10 Rights signals50 1 insecure HTTP resource on a secure page No machine-readable entity (Organisation / Brand / Person) 7 images missing alt text Crane Index^™ over time39 to 40 (+1 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
85=	Cincinnati Financialcinfin.com	40	47	63	10
AI Search · 47 Entity coherence3 Structured data0 Extractable answers67 Readability100 Access83 Agent · 63 Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 10 Identity0 Disambiguation0 Authority links10 Rights signals50 No machine-readable entity (Organisation / Brand / Person) No canonical URL declared No machine-readable action found Crane Index^™ over time40 to 40 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
85=	Co-operatorscooperators.ca/en/personal	40	49	62	8
AI Search · 49 Entity coherence3 Structured data0 Extractable answers83 Readability80 Access87 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 No machine-readable entity (Organisation / Brand / Person) 27 images missing alt text No machine-readable action found Crane Index^™ over time40 to 40 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
85=	Markelmarkel.com	40	47	62	10
AI Search · 47 Entity coherence3 Structured data0 Extractable answers67 Readability100 Access87 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 10 Identity0 Disambiguation0 Authority links10 Rights signals50 No machine-readable entity (Organisation / Brand / Person) No machine-readable action found No authoritative sameAs links to disambiguate the entity Crane Index^™ over time38 to 40 (+2 since 1 August 2026) 1 August 20261 November 2026 Line broken: no reading for this site on 1 September 2026. Verified measurement: the Crane Index^™ certificate, scores exactly as published.
85=	Steadfast Groupsteadfast.com.au	40	51	62	8
AI Search · 51 Entity coherence3 Structured data0 Extractable answers83 Readability100 Access83 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 No machine-readable entity (Organisation / Brand / Person) No canonical URL declared No machine-readable action found Crane Index^™ over time40 to 40 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
90=	Chaucer Groupchaucergroup.com	39	41	68	8
AI Search · 41 Entity coherence3 Structured data0 Extractable answers50 Readability75 Access91 Agent · 68 Crawler access100 Machine actions0 Operability95 Discovery75 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 No machine-readable entity (Organisation / Brand / Person) Title likely truncated in results (over 65 characters) No canonical URL declared Crane Index^™ over time38 to 39 (+1 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
90=	MGICmgic.com	39	46	62	8
AI Search · 46 Entity coherence3 Structured data0 Extractable answers67 Readability85 Access87 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 2 insecure HTTP resources on a secure page No machine-readable entity (Organisation / Brand / Person) No machine-readable action found Crane Index^™ over time36 to 39 (+3 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
90=	Prudential plcprudentialplc.com/en	39	42	62	13
AI Search · 42 Entity coherence3 Structured data0 Extractable answers50 Readability100 Access83 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 13 Identity0 Disambiguation0 Authority links20 Rights signals50 4 insecure HTTP resources on a secure page No machine-readable entity (Organisation / Brand / Person) Multiple H1 headings (5) Crane Index^™ over time39 to 39 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
90=	Sun Life Financialsunlife.com/en	39	50	56	10
AI Search · 50 Entity coherence3 Structured data21 Extractable answers67 Readability90 Access83 Agent · 56 Crawler access63 Machine actions0 Operability95 Discovery75 Representation · 10 Identity0 Disambiguation0 Authority links10 Rights signals50 2 insecure HTTP resources on a secure page No machine-readable entity (Organisation / Brand / Person) 2 images missing alt text Crane Index^™ over time39 to 39 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
90=	UNIQA Insurance Groupuniqagroup.com/grp/home.de.html	39	47	63	8
AI Search · 47 Entity coherence3 Structured data0 Extractable answers67 Readability100 Access83 Agent · 63 Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 No machine-readable entity (Organisation / Brand / Person) No machine-readable action found No authoritative sameAs links to disambiguate the entity Crane Index^™ over time39 to 39 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
90=	USI Insurance Servicesusi.com	39	37	65	15
AI Search · 37 Entity coherence3 Structured data0 Extractable answers50 Readability55 Access83 Agent · 65 Crawler access100 Machine actions0 Operability75 Discovery100 Representation · 15 Identity0 Disambiguation0 Authority links0 Rights signals100 No machine-readable entity (Organisation / Brand / Person) Multiple H1 headings (13) 3 images missing alt text Crane Index^™ over time39 to 39 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
96=	Fidelity National Financialfnf.com	38	36	68	10
AI Search · 36 Entity coherence3 Structured data0 Extractable answers50 Readability85 Access63 Agent · 68 Crawler access100 Machine actions0 Operability95 Discovery75 Representation · 10 Identity0 Disambiguation0 Authority links10 Rights signals50 5 insecure HTTP resources on a secure page No machine-readable entity (Organisation / Brand / Person) Multiple H1 headings (4) Crane Index^™ over time36 to 38 (+2 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
96=	Florida Bluefloridablue.com	38	40	63	10
AI Search · 40 Entity coherence3 Structured data0 Extractable answers50 Readability80 Access83 Agent · 63 Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 10 Identity0 Disambiguation0 Authority links10 Rights signals50 No machine-readable entity (Organisation / Brand / Person) Multiple H1 headings (2) 3 images missing alt text Crane Index^™ over time38 to 38 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
96=	Hannover Rehannover-re.com/en	38	45	61	8
AI Search · 45 Entity coherence3 Structured data7 Extractable answers67 Readability70 Access87 Agent · 61 Crawler access100 Machine actions0 Operability60 Discovery100 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 No machine-readable entity (Organisation / Brand / Person) Thin content (under 250 words) No machine-readable action found Crane Index^™ over time39 to 38 (-1 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
96=	Health Care Service Corporationhcsc.com	38	39	62	13
AI Search · 39 Entity coherence3 Structured data0 Extractable answers67 Readability70 Access65 Agent · 62 Crawler access100 Machine actions0 Operability95 Discovery25 Representation · 13 Identity0 Disambiguation0 Authority links20 Rights signals50 No machine-readable entity (Organisation / Brand / Person) 5 images missing alt text Missing meta description Crane Index^™ over time38 to 38 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
96=	Old Mutualoldmutual.com	38	40	55	18
AI Search · 40 Entity coherence3 Structured data0 Extractable answers50 Readability85 Access83 Agent · 55 Crawler access63 Machine actions0 Operability80 Discovery100 Representation · 18 Identity0 Disambiguation0 Authority links10 Rights signals100 No machine-readable entity (Organisation / Brand / Person) Multiple H1 headings (4) No canonical URL declared Crane Index^™ over time38 to 38 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
96=	Vienna Insurance Groupgroup.vig	38	47	53	13
AI Search · 47 Entity coherence3 Structured data0 Extractable answers67 Readability100 Access85 Agent · 53 Crawler access63 Machine actions0 Operability75 Discovery100 Representation · 13 Identity0 Disambiguation0 Authority links20 Rights signals50 No machine-readable entity (Organisation / Brand / Person) No canonical URL declared Some AI agents refused at the edge (OAI-SearchBot, ChatGPT-User, ClaudeBot, GPTBot) Crane Index^™ over time38 to 38 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
102=	AXAaxa.com	37	36	62	13
AI Search · 36 Entity coherence3 Structured data0 Extractable answers33 Readability70 Access91 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 13 Identity0 Disambiguation0 Authority links20 Rights signals50 No H1 heading on the page No machine-readable entity (Organisation / Brand / Person) 11 images missing alt text Crane Index^™ over time37 to 37 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
102=	Centenecentene.com	37	45	59	8
AI Search · 45 Entity coherence3 Structured data0 Extractable answers67 Readability100 Access74 Agent · 59 Crawler access100 Machine actions0 Operability65 Discovery75 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 No machine-readable entity (Organisation / Brand / Person) No machine-readable action found No authoritative sameAs links to disambiguate the entity Crane Index^™ over time37 to 37 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
102=	Great-West Lifecogreatwestlifeco.com	37	42	58	10
AI Search · 42 Entity coherence3 Structured data0 Extractable answers67 Readability65 Access83 Agent · 58 Crawler access100 Machine actions0 Operability60 Discovery75 Representation · 10 Identity0 Disambiguation0 Authority links10 Rights signals50 No machine-readable entity (Organisation / Brand / Person) Missing meta description No machine-readable action found Crane Index^™ over time37 to 37 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
102=	Unumunum.com	37	40	62	8
AI Search · 40 Entity coherence3 Structured data0 Extractable answers50 Readability80 Access83 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 2 insecure HTTP resources on a secure page No machine-readable entity (Organisation / Brand / Person) Multiple H1 headings (4) Crane Index^™ over time37 to 37 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
102=	Wefoxwefox.com	37	41	61	8
AI Search · 41 Entity coherence3 Structured data21 Extractable answers33 Readability60 Access100 Agent · 61 Crawler access100 Machine actions0 Operability60 Discovery100 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 No H1 heading on the page No machine-readable entity (Organisation / Brand / Person) Thin content (under 250 words) Crane Index^™ over time37 to 37 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
107=	First Americanfirstam.com	36	47	50	10
AI Search · 47 Entity coherence3 Structured data0 Extractable answers67 Readability80 Access96 Agent · 50 Crawler access63 Machine actions0 Operability75 Discovery75 Representation · 10 Identity0 Disambiguation0 Authority links10 Rights signals50 2 insecure HTTP resources on a secure page No machine-readable entity (Organisation / Brand / Person) Title likely truncated in results (over 65 characters) Crane Index^™ over time36 to 36 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
107=	Pacific Lifepacificlife.com	36	37	62	8
AI Search · 37 Entity coherence3 Structured data0 Extractable answers50 Readability70 Access74 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 1 insecure HTTP resource on a secure page No machine-readable entity (Organisation / Brand / Person) Heading levels skip from H1 to H3 Crane Index^™ over time36 to 36 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
109	Sabre Insurancesabreplc.co.uk	35	36	56	13
AI Search · 36 Entity coherence3 Structured data0 Extractable answers50 Readability80 Access63 Agent · 56 Crawler access63 Machine actions0 Operability95 Discovery75 Representation · 13 Identity0 Disambiguation0 Authority links20 Rights signals50 No machine-readable entity (Organisation / Brand / Person) Multiple H1 headings (2) Missing meta description Crane Index^™ over time26 to 35 (+9 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
110=	Achmeaachmea.nl/en	34	35	58	8
AI Search · 35 Entity coherence3 Structured data0 Extractable answers33 Readability70 Access87 Agent · 58 Crawler access100 Machine actions0 Operability60 Discovery75 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 1 insecure HTTP resource on a secure page No machine-readable entity (Organisation / Brand / Person) Thin content (under 250 words) Crane Index^™ over time34 to 34 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
110=	Munich Remunichre.com/en.html	34	42	50	10
AI Search · 42 Entity coherence3 Structured data0 Extractable answers50 Readability85 Access91 Agent · 50 Crawler access63 Machine actions0 Operability75 Discovery75 Representation · 10 Identity0 Disambiguation0 Authority links10 Rights signals50 1 insecure HTTP resource on a secure page No machine-readable entity (Organisation / Brand / Person) Some AI agents refused at the edge (PerplexityBot) Crane Index^™ over time35 to 34 (-1 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
110=	Sanlamsanlam.com	34	36	56	10
AI Search · 36 Entity coherence3 Structured data0 Extractable answers50 Readability90 Access59 Agent · 56 Crawler access100 Machine actions0 Operability75 Discovery25 Representation · 10 Identity0 Disambiguation0 Authority links10 Rights signals50 No machine-readable entity (Organisation / Brand / Person) Multiple H1 headings (6) 5 images missing alt text Crane Index^™ over time36 to 34 (-2 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
110=	Trygtryg.com/en	34	35	58	8
AI Search · 35 Entity coherence3 Structured data0 Extractable answers50 Readability50 Access78 Agent · 58 Crawler access100 Machine actions0 Operability60 Discovery75 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 1 insecure HTTP resource on a secure page No machine-readable entity (Organisation / Brand / Person) Missing meta description Crane Index^™ over time34 to 34 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
114=	Beazleybeazley.com	33	28	55	15
AI Search · 28 Entity coherence3 Structured data0 Extractable answers0 Readability80 Access91 Agent · 55 Crawler access63 Machine actions0 Operability80 Discovery100 Representation · 15 Identity0 Disambiguation0 Authority links0 Rights signals100 No H1 heading on the page No machine-readable entity (Organisation / Brand / Person) Missing meta description Crane Index^™ over time33 to 33 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
114=	China Life Insurancechinalife.com.cn	33	24	61	15
AI Search · 24 Entity coherence3 Structured data0 Extractable answers17 Readability50 Access67 Agent · 61 Crawler access100 Machine actions0 Operability60 Discovery100 Representation · 15 Identity0 Disambiguation0 Authority links0 Rights signals100 No H1 heading on the page 13 insecure HTTP resources on a secure page No machine-readable entity (Organisation / Brand / Person) Crane Index^™ over time33 to 33 (+0 since 1 October 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
114=	China Pacific Insurancecpic.com.cn	33	29	56	13
AI Search · 29 Entity coherence3 Structured data0 Extractable answers33 Readability80 Access52 Agent · 56 Crawler access100 Machine actions0 Operability75 Discovery25 Representation · 13 Identity0 Disambiguation0 Authority links20 Rights signals50 No machine-readable entity (Organisation / Brand / Person) 98 images missing alt text No canonical URL declared Crane Index^™ over time33 to 33 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
117	Suncorpsuncorpgroup.com.au	31	25	59	8
AI Search · 25 Entity coherence3 Structured data0 Extractable answers0 Readability60 Access85 Agent · 59 Crawler access100 Machine actions0 Operability65 Discovery75 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 No H1 heading on the page No machine-readable entity (Organisation / Brand / Person) Thin content (under 250 words) Crane Index^™ over time31 to 31 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
118	Samsung Fire & Marinesamsungfire.com	27	21	52	8
AI Search · 21 Entity coherence3 Structured data0 Extractable answers0 Readability60 Access65 Agent · 52 Crawler access100 Machine actions0 Operability60 Discovery25 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 No H1 heading on the page 3 insecure HTTP resources on a secure page No machine-readable entity (Organisation / Brand / Person) Crane Index^™ over time27 to 27 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
119	Equitable Holdingsequitable.com	24	22	34	15
AI Search · 22 Entity coherence3 Structured data0 Extractable answers17 Readability20 Access74 Agent · 34 Crawler access100 Machine actions0 Operability45 Discovery100 Representation · 15 Identity0 Disambiguation0 Authority links0 Rights signals100 No H1 heading on the page Action surface appears client-side rendered; agents may see little No machine-readable entity (Organisation / Brand / Person) Crane Index^™ over time24 to 24 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
120=	Aegonaegon.com	21	13	34	15
AI Search · 13 Entity coherence3 Structured data0 Extractable answers0 Readability25 Access46 Agent · 34 Crawler access100 Machine actions0 Operability45 Discovery75 Representation · 15 Identity0 Disambiguation0 Authority links0 Rights signals100 No H1 heading on the page Page is set to noindex (excluded from search and AI) Missing title tag Crane Index^™ over time21 to 21 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
120=	Atradiusatradius.com	21	15	34	15
AI Search · 15 Entity coherence3 Structured data0 Extractable answers0 Readability15 Access61 Agent · 34 Crawler access100 Machine actions0 Operability45 Discovery100 Representation · 15 Identity0 Disambiguation0 Authority links0 Rights signals100 No H1 heading on the page Action surface appears client-side rendered; agents may see little No machine-readable entity (Organisation / Brand / Person) Crane Index^™ over time21 to 21 (+0 since 1 August 2026) 1 August 20261 November 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.

Invisible by choice: the 60 locked doors ↓

These names have no score for a sharper reason: their sites would not let a machine reader in at all. They refused it outright, gave it nothing, or serve pages that are empty until scripts run, and the crawlers and shopping agents AI engines send live in the same data centres our reader does. One fair caveat, stated plainly: a site that verifies crawlers by network may admit engines it recognises while refusing ours, so they are reported as unmeasured, never scored. But a door bolted against unknown machines is a posture, and it is one the machines now bringing buyers will meet first.

Allianz · refused the readerAviva · refused the readerAgeas · refused the readerSwiss Life · refused the readerBaloise · no responseHelvetia · no responseSwiss Re · refused the readerRenaissanceRe · no responseChina Reinsurance · no responseLancashire Holdings · script-only pageLloyd's of London · no responseHiscox · refused the readerProgressive · refused the readerAllstate · no responseLiberty Mutual · refused the readerUSAA · no responseErie Insurance · script-only pageThe Hartford · no responseCNA Financial · no responsePrudential Financial · no responseMassMutual · no responseLincoln Financial · script-only pageBrighthouse Financial · no responseJackson Financial · no responseTIAA · no responseHumana · no responseKaiser Permanente · script-only pageIntact Financial · script-only pageDefinity Financial · refused the readerPICC · no responseAIA Group · no responseTokio Marine Holdings · no responseMS&AD Insurance Group · no responseSompo Holdings · no responseDai-ichi Life · no responseNippon Life · no responseMeiji Yasuda Life · no responseSumitomo Life · no responseSamsung Life Insurance · script-only pageHanwha Life · script-only pageCathay Financial Holdings · no responseSBI Life Insurance · refused the readerHDFC Life · refused the readerICICI Prudential Life · refused the readerICICI Lombard · refused the readerQBE Insurance · refused the readerInsurance Australia Group · refused the readerMomentum Group · refused the readerWTW · refused the readerHub International · refused the readerHowden Group · no responseThe Ardonagh Group · refused the readerM&G · no responseJust Group · refused the readerLV= · refused the readerAdmiral Group · refused the readerHastings Direct · refused the readerBupa · refused the readerVitality · refused the readerManyPets · script-only page

The picture in one chart

Every readable site, plotted: found by AI (across) against trusted by AI (up). Measured 1 November 2026.

^™ · measured 2026-11-01 · thecraneconsultancy.com/research/

The gold dashed lines sit at 55 on both reads, the level below which the facts an engine would need stop surviving the read. The top-right quadrant is found and trusted on both. Hover any dot for the company.

Download this data: the full field as a spreadsheet (CSV), or the same run as JSON and this dated run. Licensed CC BY 4.0, so it is yours to publish and build on with attribution. Every unreadable site carries empty score cells, never a zero.

A low score says a site is hard for a machine to read, not that the business is anything other than excellent at what it does. The 60 sites a reader could not enter are reported as unmeasured, never scored zero. The stakes are on the record: in 2026, Google reported that its AI Mode in Search had passed a billion monthly users, and the machine-readable layer these scanners read is the structured data Google Search Central documents. How to read this table, and the full method →

The full report

The full Insurance report

The complete ranked field, the sites a machine could not read, the quadrant, the method and the three moves to make first, in one board-ready document. Read it here, or download it to share.

Open full screen ↗Download the PDF ↓

Score your own domain before you brief anyone. The free AI Search Readiness scanner is the same instrument behind this table and takes about a minute. A result below 55 means an engine is already handing your shortlist slot to whoever in your category is legible. Prefer the whole field watched for you? Daily reconnaissance of your domain beside the competitors you choose is £1,600 a year ex VAT.

This benchmark is re-run on the first of each month, every company named and every score re-measurable live, so the movement becomes public record. The top of every measured cohort sits in the leaderboard, and the full programme is at Crane Index^™ Research.

The figures above move with each monthly re-scan. For a snapshot fixed to a dated scan and built to cite, see the pinned Insurance AI Readability 2026 edition, part of the UK AI Readability 2026 benchmark across every industry.

Licensed CC BY 4.0. Cite as: The Crane Index^™, Insurance AI readability benchmark, The Crane Consultancy, measured 1 November 2026. https://thecraneconsultancy.com/research/insurance-ai-readability/

The blank where a policy answer should be

A silent site hands the machine a blank at exactly the point where the policy facts should sit. Insurance is understood through specifics: what is covered, what is excluded, how financially strong the insurer is, how a claim is handled. Those are the facts a buyer wants, and they are exactly the facts a silent site never surrenders. An automated reader that receives nothing has nothing to quote, so it fills the blank with whichever insurer did answer.

This is the quiet failure that runs through the field. The 27 sites that went silent, alongside the 25 that actively refused a reader, are absent from the comparison entirely, rather than merely scoring poorly within it. A refusal at least tells the engine a site exists and has chosen to close its door. Silence does not even do that. It reads as absence, and absence is the one state an assistant cannot quote.

A silent insurer never makes the buyer's shortlist

A site that answers nothing is left off the comparison altogether. Buying insurance is an act of comparison: a homeowner weighs three policies on a listed building, a founder lines up who will insure a new liability, a broker checks an appetite (whether an insurer wants that kind of risk) before placing it. Increasingly that comparison starts inside an AI assistant, and the assistant can only compare the insurers it can read. A silent site never appears as the cheaper or the dearer option; the enquiry simply moves to whoever was legible.

The scale of the exposure is in the distribution. 79 of the readable sites scored below 55 on the Crane Index, well short of the Strong band of 70, and a machine reading at that level takes away only part of what those pages say. The reads themselves point to where the loss lands: the strongest was Agent Readiness at a median of 65, and the weakest was Brand Representation at 15. In a regulated market an engine that cannot read a wording does not stop; it infers an exclusion that may not exist or omits one that does, and the buyer acts on the invention. That is a trust cost the insurer never chose and cannot see.

The readable minority, and what it does differently

A minority of this field answers the machine cleanly, and it is worth naming what good looks like. The benchmark is led by Direct Line at 78, with Everest next at 77. 10 of the readable sites cleared the Strong band of 70, so even the front of the pack has room, and the 44 median shows how far behind the middle of the market sits.

The readable ones share a habit. They put the facts a buyer needs into text a machine can reach, rather than sealing them in a rate calculator that renders only for a human or a PDF an automated reader will not open. They carry valid structured data (the machine-readable labelling engines rely on) on the pages that describe cover and claims, the groundwork our technical SEO and AI search work exists to lay. Above all they resolve to one identity. A group that spans an insurer, a broker arm and a managing general agent under separate, inconsistent descriptions gives an engine nothing firm to attach trust to; a single, identical legal identity across every brand gives it a name it can stand behind.

How an insurer starts answering the machine

The remedy is rarely a rebuild. Most of the work is turning silence into a plain answer. The Crane Index measures the three reads an assistant runs, and the fastest gains come from the same place every month: make the price, the cover, the exclusions and the claims route legible as text, tidy the structured data, and settle on one identity across every arm of the group. You can see where your own site stands in about a minute with the free scanner, and the methodology sets out exactly what each read tests.

This benchmark is re-run on the first of each month, so silence and its cure both become public record. Firms that want the movement watched between runs can put a domain under daily monitoring from £1,600 a year ex VAT. An insurer a machine can read is an insurer it can quote. The rest are simply not in the answer, and in a market bought on trust, being unquotable is the most expensive kind of quiet.

Search the Crane Index^™

Is your domain measured?

Type a domain to see whether it is in the Index and where it ranks. If it is not in yet, ask us to measure it on the next monthly scan.

In insurance, the quietest sites are the ones the machines drop

The full Insurance report

The blank where a policy answer should be

A silent insurer never makes the buyer's shortlist

The readable minority, and what it does differently

How an insurer starts answering the machine

Is your domain measured?

Where would your site sit on this table?

Be first to the next benchmark.

A question on this piece?

Written by the practitioner
who does the work.

A decade engineering profit at scale.

Further reading.

The first legal adviser your client speaks to is a machine

The supplier shortlist a machine builds before the tender

When an assistant recommends only the titles it could read

When the machine is let in and still cannot name your firm

The senior read,
once a week.

The full Insurance report

The blank where a policy answer should be

A silent insurer never makes the buyer's shortlist

The readable minority, and what it does differently

How an insurer starts answering the machine

Is your domain measured?

Where would your site sit on this table?

Be first to the next benchmark.

A question on this piece?

Written by the practitionerwho does the work.

A decade engineering profit at scale.

Further reading.

The first legal adviser your client speaks to is a machine

The supplier shortlist a machine builds before the tender

When an assistant recommends only the titles it could read

When the machine is let in and still cannot name your firm

The senior read,once a week.

Written by the practitioner
who does the work.

The senior read,
once a week.