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The Crane Index · Research

The Industry Authorities.

The site leading each UK industry for AI readability, measured monthly. One name per benchmark: the highest Crane Index composite of every readable site in its field, re-measured on the first of each month, and verifiable live on the same scanners that scored it.

This edition

19 benchmarks. 19 authorities.

Ranked by composite score, so the leader of the whole field comes first. Each name links its full industry benchmark, and every score can be checked live on the same scanners that set it, exactly as published.

1

Dynatracedynatrace.com

Technology and Software · 1st of 123 measured 1 September 2026
88Crane Index
2=

Orangetheory Fitnessorangetheory.com

Hospitality and Leisure · 1st of 122 measured 1 September 2026
79Crane Index
2=

LegalZoomlegalzoom.com

Legal Services · 1st of 133 measured 1 September 2026
79Crane Index
4=

OVO Energyovoenergy.com

Energy and Utilities · 1st of 117 measured 1 September 2026
78Crane Index
4=

Wessex Internetwessexinternet.com

Telecommunications · 1st of 134 measured 1 September 2026
78Crane Index
6=

Vertu Motorsvertumotors.com

Automotive · 1st of 108 measured 1 September 2026
77Crane Index
6=

Everest Groupeverestglobal.com

Insurance · 1st of 123 measured 1 September 2026
77Crane Index
6=

MRI Softwaremrisoftware.com

Real Estate and Property · 1st of 128 measured 1 September 2026
77Crane Index
9=

Fidelity Investmentsfidelity.com

Financial Services · 1st of 119 measured 1 September 2026
76Crane Index
9=

Hologichologic.com

Healthcare and Pharmaceuticals · 1st of 135 measured 1 September 2026
76Crane Index
9=

Nintendonintendo.com

Media and Entertainment · 1st of 124 measured 1 September 2026
76Crane Index
9=

Mercermercer.com

Professional Services · 1st of 145 measured 1 September 2026
76Crane Index
13

Fettes Collegefettes.com

Education · 1st of 92 measured 1 September 2026
75Crane Index
14=

Agilityagility.com

Transport and Logistics · 1st of 110 measured 1 September 2026
73Crane Index
14=

Princess Cruisesprincess.com

Travel and Tourism · 1st of 88 measured 1 September 2026
73Crane Index
16

Konecraneskonecranes.com

Manufacturing and Industrial · 1st of 132 measured 1 September 2026
72Crane Index
17

Levi Strauss & Co.levistrauss.com

Consumer Goods · 1st of 124 measured 1 September 2026
71Crane Index
18

Officeoffice.co.uk

UK Ecommerce · 1st of 77 measured 1 September 2026
68Crane Index
19

GSKgsk.com

FTSE 100 · 1st of 40 measured 1 September 2026
64Crane Index
Editions

A monthly public record.

Every edition is archived on the date it was measured, so the names above are a series, not a snapshot.

September 2026 (current edition)·August 2026

The instrument, three ways

Read once, watched daily, or measured as a field of your own.

Every score in this research comes from the same three deterministic reads: can AI search find you, can an agent act on you, can a machine confirm who you are. The instrument behind it is available at three depths.

20published benchmarks
3336sites approached monthly
2291readable sites scored
1stof the month, every month
The free scanner

Free

all three scanners, on demand
  • All three scanners on every scan: can AI search find you, can an agent act on you, can a machine confirm who you are. The same three reads as this research.
  • Up to three different sites a day; re-scan any one of them as often as you like while you make changes.
  • A dated score for the day you ran it.

Run the free scan →

Crane Index Monitor

£1,600

per domain, per year, ex VAT
  • Your competitive field, watched every morning: the competitors you choose read daily from their public pages, on exactly the same basis as your own, and we flag a movement only once it holds beyond a set band, so you hear about the shifts that matter and not the day-to-day noise
  • Your domain read daily on all three scanners, for twelve months
  • The full dated archive kept, so every rise and fall is a matter of record
  • Your own dashboard login, your score beside your rivals on one screen, every read

Every watched domain, yours and the competitors you name, is approached daily. A reading depends on the site admitting our scanner: a day a domain blocks or fails to serve it is recorded as missing, never estimated. If your own domain is the one refusing, we tell you exactly what to unblock.

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Monitoring is confirmed by email before anything is billed. Your details go to Nic alone, handled as set out in the privacy policy.

Enterprise

A field of your own

custom cohort, by arrangement
  • A private benchmark of the brands you name: your portfolio, your market, your dealer or franchise network
  • Multi-brand: every domain in the group measured and archived on the same three reads
  • The same deterministic methodology as the public programme, reported to your board on your cadence

Discuss a private cohort →

The method

Named. Measured. Re-run.

Each industry authority is simply the top of its Crane Index benchmark: the same three deterministic reads, can AI search find you, can an agent act on you, can a machine confirm who you are, applied to every constituent, with unreadable sites reported as unmeasured rather than scored. Read the full methodology, or run the free scanners against your own site.

Questions about the Crane Index

What does the Crane Index measure?

How readable and well-optimised a site is for AI, drawn live from its real pages across three deterministic reads: whether an AI engine can retrieve and cite it, whether an agent can act on it, and whether it is described accurately. Each is scored out of 100, and the composite is the Crane Index.

Why does AI readability matter now?

Because discovery is moving. In 2026, Google reported that its AI Mode in Search had passed a billion monthly users. What an assistant can read of an organisation comes down to the machine-readable layer of its site, the structured data Google Search Central documents.

How often is it re-run?

Every month, on the first, so the movement is a matter of public record rather than a single snapshot. Every constituent is named, ranked and archived, and each score can be re-run live against the site as it stands today.

The Crane Standard

The senior read,
once a week.

Most marketing newsletters are noise on a schedule. This is not that. Once a week I send a short, considered read on the shifts that actually change what you should do, across the AI shift, PPC, technical SEO and analytics. Filtered, weighted and signed off by me before it goes out. The judgement is mine, and now you can hear every edition in my own voice.

Nic CraneFounder, The Crane Consultancy

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