Bath · Bristol · London
Crane Index Research

When a machine answers a health question with your name on it

How cleanly AI search reads the leading healthcare and pharmaceutical brands, and why healthcare AI readability now shapes which providers get chosen.

This benchmark measures how cleanly AI engines read the leading healthcare and pharmaceutical organisations' own websites, and whether the answers patients, clinicians and partners are handed rest on approved words or on a machine's inference. In the run measured on 1 November 2026, 126 of 177 sites returned enough for a machine to score at all.

A woman opens a letter about a screening result she does not understand and asks an assistant what it means. A junior doctor, mid-shift, checks a contraindication against the clock. A carer wants to know whether two medicines can safely be taken together before the pharmacy shuts. None of them opens ten tabs any longer. They ask one question in plain language and act on the single answer they are handed.

That answer is assembled from whatever the machine could read on the relevant organisation's own site. Where the site is legible, the engine has your own approved words to build from. Where it is not, the engine does not stop to check; it infers, and the inference is what the person carries away.

On 1 November 2026 we ran the leading healthcare and pharmaceuticals organisations through the Crane Index™, our three-scanner AI Readability Suite. Of the 177 home pages we approached, 51 could not be read by a machine at all: 29 refused an automated reader, 15 gave it no response and 7 serve pages that do not exist until scripts run. Of the 126 a machine could read, 10 cleared 70 out of 100, and the field is led by Hologic at 76, with Eurofins Scientific next at 74. Every figure here is a first-party measurement, the full dated result set is archived, and we re-run the scan and report the movement.

Skip to the full league table ↓

The sixty-second read

  • ▸The finding: 126 of the 177 sites we approached could be read by a machine, and 10 of them cleared 70 out of 100 on the Crane Index.
  • ▸The money: when a buyer asks an engine to shortlist suppliers, an illegible site is simply not on the list. The demand does not vanish, it goes to a legible competitor free, while your paid channels buy it back at a rising cost per acquisition.
  • ▸The pattern to watch: in the two flagship studies, the FTSE 100 and the UK's biggest online retailers, one mechanical habit separated the top of the field from the bottom, valid structured data and one identity a machine can resolve. That is a markup sprint, not a rebuild, so a median can move faster than a board expects.

The full ranked field follows. Or test yourself first: the free scanner takes a minute.

Across the 126 readable sites the Crane Index ran from 21 to 76. 10 scored 70 or above, 39 sat between 55 and 69, 35 between 40 and 54, and 42 below 40. The strongest of the three reads was Agent Readiness at a median of 65, and the weakest was Brand Representation at 15, whether a machine can confirm from your own site who you are.

The Crane Index™

Healthcare and Pharmaceuticals

Measured 1 November 2026 · 126 of 177 sites readable by a machine · tap a column to sort, a row to open the full breakdown

Download the board report
# Crane Index™The composite of the three reads: one number for how well a machine can find, act on and trust this site. Ranked highest to lowest. AI Search ReadinessCan the engines that read the live site, AI Overviews, Perplexity, ChatGPT with search, resolve the company and extract what it sells, to whom? Entity coherence, structured data, extractable answers. Agent ReadinessCan an automated agent get in and act? Door-open access for AI crawlers, machine-readable actions, operability, discovery. Brand RepresentationCan a machine confirm from the site who this company is? Identity markup, disambiguation to the real-world entity, authority links, rights signals. Details
1 Hologichologic.com 76 77 90 61

AI Search · 77

Entity coherence75
Structured data54
Extractable answers67
Readability100
Access100

Agent · 90

Crawler access100
Machine actions64
Operability100
Discovery100

Representation · 61

Identity79
Disambiguation100
Authority links0
Rights signals50
  • Offerings described but not actionable (no price or Action)
Crane Index™ over time76 to 76 (+0 since 1 August 2026)
70 55 401 August 2026: 761 September 2026: 761 October 2026: 761 November 2026: 76
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

2 Eurofins Scientificeurofins.com/en 74 73 77 71

AI Search · 73

Entity coherence81
Structured data43
Extractable answers67
Readability100
Access87

Agent · 77

Crawler access63
Machine actions71
Operability100
Discovery75

Representation · 71

Identity79
Disambiguation100
Authority links40
Rights signals50
  • Multiple H1 headings (3)
  • 14 images missing alt text
  • Title likely truncated in results (over 65 characters)
Crane Index™ over time74 to 74 (+0 since 1 August 2026)
70 55 401 August 2026: 741 September 2026: 741 October 2026: 741 November 2026: 74
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

3 Sanofisanofi.com/en 73 73 83 64

AI Search · 73

Entity coherence75
Structured data43
Extractable answers67
Readability100
Access91

Agent · 83

Crawler access100
Machine actions71
Operability80
Discovery75

Representation · 64

Identity79
Disambiguation100
Authority links10
Rights signals50
Crane Index™ over time40 to 73 (+33 since 1 August 2026)
70 55 401 August 2026: 401 September 2026: 401 October 2026: 401 November 2026: 73
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

4= BeiGenebeonemedicines.com 70 72 92 46

AI Search · 72

Entity coherence67
Structured data50
Extractable answers67
Readability100
Access91

Agent · 92

Crawler access100
Machine actions71
Operability100
Discovery100

Representation · 46

Identity50
Disambiguation60
Authority links20
Rights signals50
Crane Index™ over time61 to 70 (+9 since 1 August 2026)
70 55 401 August 2026: 611 September 2026: 701 October 2026: 701 November 2026: 70
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

4= DaVitadavita.com 70 76 87 46

AI Search · 76

Entity coherence53
Structured data57
Extractable answers83
Readability100
Access96

Agent · 87

Crawler access100
Machine actions71
Operability95
Discovery75

Representation · 46

Identity50
Disambiguation60
Authority links20
Rights signals50
Crane Index™ over time67 to 70 (+3 since 1 August 2026)
70 55 401 August 2026: 671 September 2026: 671 October 2026: 701 November 2026: 70
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

4= Guardant Healthguardanthealth.com 70 80 79 52

AI Search · 80

Entity coherence86
Structured data57
Extractable answers67
Readability100
Access100

Agent · 79

Crawler access100
Machine actions71
Operability65
Discovery75

Representation · 52

Identity79
Disambiguation60
Authority links10
Rights signals50
Crane Index™ over time69 to 70 (+1 since 1 August 2026)
70 55 401 August 2026: 691 September 2026: 691 October 2026: 691 November 2026: 70
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

4= Nateranatera.com 70 76 89 46

AI Search · 76

Entity coherence53
Structured data57
Extractable answers83
Readability100
Access96

Agent · 89

Crawler access100
Machine actions71
Operability100
Discovery75

Representation · 46

Identity50
Disambiguation60
Authority links20
Rights signals50
Crane Index™ over time70 to 70 (+0 since 1 August 2026)
70 55 401 August 2026: 701 September 2026: 701 October 2026: 701 November 2026: 70
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

4= Novartisnovartis.com 70 70 87 53

AI Search · 70

Entity coherence67
Structured data43
Extractable answers67
Readability80
Access96

Agent · 87

Crawler access100
Machine actions71
Operability95
Discovery75

Representation · 53

Identity50
Disambiguation60
Authority links50
Rights signals50
  • Meta description over 180 characters
Crane Index™ over time70 to 70 (+0 since 1 August 2026)
70 55 401 August 2026: 701 September 2026: 701 October 2026: 701 November 2026: 70
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

4= Servierservier.com 70 83 87 41

AI Search · 83

Entity coherence64
Structured data57
Extractable answers100
Readability100
Access96

Agent · 87

Crawler access100
Machine actions71
Operability95
Discovery75

Representation · 41

Identity50
Disambiguation60
Authority links0
Rights signals50
Crane Index™ over time70 to 70 (+0 since 1 August 2026)
70 55 401 August 2026: 701 September 2026: 701 October 2026: 701 November 2026: 70
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

4= UCBucb.com 70 79 69 61

AI Search · 79

Entity coherence78
Structured data43
Extractable answers100
Readability100
Access78

Agent · 69

Crawler access100
Machine actions0
Operability100
Discovery75

Representation · 61

Identity50
Disambiguation60
Authority links80
Rights signals50
  • 4 insecure HTTP resources on a secure page
  • No machine-readable action found
Crane Index™ over time65 to 70 (+5 since 1 August 2026)
70 55 401 August 2026: 651 September 2026: 641 October 2026: 701 November 2026: 70
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

11 Medpacemedpace.com 69 73 89 46

AI Search · 73

Entity coherence64
Structured data57
Extractable answers67
Readability100
Access91

Agent · 89

Crawler access100
Machine actions71
Operability100
Discovery75

Representation · 46

Identity50
Disambiguation60
Authority links20
Rights signals50
  • Title likely truncated in results (over 65 characters)
Crane Index™ over time68 to 69 (+1 since 1 August 2026)
70 55 401 August 2026: 681 September 2026: 691 October 2026: 691 November 2026: 69
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

12= Aurobindo Pharmaaurobindo.com 68 64 85 54

AI Search · 64

Entity coherence64
Structured data21
Extractable answers67
Readability100
Access83

Agent · 85

Crawler access100
Machine actions71
Operability75
Discovery100

Representation · 54

Identity79
Disambiguation60
Authority links20
Rights signals50
Crane Index™ over time39 to 68 (+29 since 1 August 2026)
70 55 401 August 2026: 391 September 2026: 391 October 2026: 391 November 2026: 68
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

12= Boston Scientificbostonscientific.com/en-US/home.html 68 73 83 49

AI Search · 73

Entity coherence75
Structured data43
Extractable answers67
Readability100
Access91

Agent · 83

Crawler access100
Machine actions71
Operability80
Discovery75

Representation · 49

Identity79
Disambiguation60
Authority links0
Rights signals50
  • Multiple H1 headings (2)
Crane Index™ over time68 to 68 (+0 since 1 August 2026)
70 55 401 August 2026: 681 September 2026: 671 October 2026: 671 November 2026: 68
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

12= Globus Medicalglobusmedical.com 68 70 87 46

AI Search · 70

Entity coherence64
Structured data57
Extractable answers50
Readability100
Access96

Agent · 87

Crawler access100
Machine actions71
Operability95
Discovery75

Representation · 46

Identity50
Disambiguation60
Authority links20
Rights signals50
  • Multiple H1 headings (2)
Crane Index™ over time68 to 68 (+0 since 1 August 2026)
70 55 401 August 2026: 681 September 2026: 681 October 2026: 681 November 2026: 68
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

12= Zoetiszoetis.com 68 63 87 55

AI Search · 63

Entity coherence67
Structured data21
Extractable answers50
Readability100
Access96

Agent · 87

Crawler access100
Machine actions71
Operability95
Discovery75

Representation · 55

Identity50
Disambiguation100
Authority links10
Rights signals50
  • Multiple H1 headings (5)
Crane Index™ over time68 to 68 (+0 since 1 August 2026)
70 55 401 August 2026: 681 September 2026: 681 October 2026: 681 November 2026: 68
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

16= GSKgsk.com/en-gb 67 66 89 46

AI Search · 66

Entity coherence67
Structured data32
Extractable answers67
Readability70
Access96

Agent · 89

Crawler access100
Machine actions71
Operability100
Discovery75

Representation · 46

Identity50
Disambiguation60
Authority links20
Rights signals50
  • 3 insecure HTTP resources on a secure page
  • 10 images missing alt text
Crane Index™ over time66 to 67 (+1 since 1 August 2026)
70 55 401 August 2026: 661 September 2026: 671 October 2026: 681 November 2026: 67
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

16= Ipsenipsen.com 67 65 82 53

AI Search · 65

Entity coherence58
Structured data57
Extractable answers50
Readability90
Access87

Agent · 82

Crawler access100
Machine actions71
Operability75
Discovery75

Representation · 53

Identity50
Disambiguation60
Authority links50
Rights signals50
  • Multiple H1 headings (2)
  • Title likely truncated in results (over 65 characters)
Crane Index™ over time64 to 67 (+3 since 1 August 2026)
70 55 401 August 2026: 641 September 2026: 641 October 2026: 671 November 2026: 67
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

16= Teva Pharmaceutical Industriestevapharm.com 67 72 63 66

AI Search · 72

Entity coherence75
Structured data43
Extractable answers67
Readability100
Access87

Agent · 63

Crawler access100
Machine actions0
Operability80
Discovery75

Representation · 66

Identity79
Disambiguation100
Authority links20
Rights signals50
  • No machine-readable action found
Crane Index™ over time41 to 67 (+26 since 1 August 2026)
70 55 401 August 2026: 411 September 2026: 431 October 2026: 641 November 2026: 67
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

19 Quest Diagnosticsquestdiagnostics.com 66 62 89 46

AI Search · 62

Entity coherence64
Structured data32
Extractable answers67
Readability80
Access74

Agent · 89

Crawler access100
Machine actions71
Operability100
Discovery75

Representation · 46

Identity50
Disambiguation60
Authority links20
Rights signals50
  • No H1 heading on the page
  • 4 insecure HTTP resources on a secure page
  • 5 images missing alt text
Crane Index™ over time66 to 66 (+0 since 1 August 2026)
70 55 401 August 2026: 661 September 2026: 651 October 2026: 661 November 2026: 66
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

20= BioMarin Pharmaceuticalbiomarin.com 65 68 85 43

AI Search · 68

Entity coherence64
Structured data57
Extractable answers50
Readability90
Access96

Agent · 85

Crawler access100
Machine actions71
Operability85
Discovery75

Representation · 43

Identity50
Disambiguation60
Authority links10
Rights signals50
  • Multiple H1 headings (2)
  • Meta description over 180 characters
Crane Index™ over time65 to 65 (+0 since 1 August 2026)
70 55 401 August 2026: 651 September 2026: 651 October 2026: 651 November 2026: 65
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

20= Merck & Co.merck.com 65 70 68 57

AI Search · 70

Entity coherence69
Structured data57
Extractable answers50
Readability90
Access96

Agent · 68

Crawler access100
Machine actions0
Operability95
Discovery75

Representation · 57

Identity79
Disambiguation60
Authority links30
Rights signals50
  • No H1 heading on the page
  • 1 insecure HTTP resource on a secure page
  • No machine-readable action found
Crane Index™ over time65 to 65 (+0 since 1 August 2026)
70 55 401 August 2026: 651 September 2026: 651 October 2026: 651 November 2026: 65
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

22= Biogenbiogen.com 64 74 71 46

AI Search · 74

Entity coherence64
Structured data57
Extractable answers67
Readability90
Access100

Agent · 71

Crawler access100
Machine actions0
Operability95
Discovery100

Representation · 46

Identity50
Disambiguation60
Authority links20
Rights signals50
  • 3 images missing alt text
  • Meta description over 180 characters
  • No machine-readable action found
Crane Index™ over time43 to 64 (+21 since 1 August 2026)
70 55 401 August 2026: 431 September 2026: 441 October 2026: 441 November 2026: 64
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

22= Sartoriussartorius.com/en 64 66 69 58

AI Search · 66

Entity coherence81
Structured data32
Extractable answers50
Readability90
Access91

Agent · 69

Crawler access100
Machine actions0
Operability100
Discovery75

Representation · 58

Identity50
Disambiguation60
Authority links70
Rights signals50
  • No H1 heading on the page
  • 18 images missing alt text
  • No machine-readable action found
Crane Index™ over time64 to 64 (+0 since 1 August 2026)
70 55 401 August 2026: 641 September 2026: 641 October 2026: 641 November 2026: 64
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

22= Zimmer Biometzimmerbiomet.com/en 64 63 89 41

AI Search · 63

Entity coherence58
Structured data32
Extractable answers67
Readability100
Access74

Agent · 89

Crawler access100
Machine actions71
Operability100
Discovery75

Representation · 41

Identity50
Disambiguation60
Authority links0
Rights signals50
  • 2 images missing alt text
Crane Index™ over time64 to 64 (+0 since 1 August 2026)
70 55 401 August 2026: 641 September 2026: 641 October 2026: 641 November 2026: 64
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

25= Ionis Pharmaceuticalsionis.com 63 63 83 42

AI Search · 63

Entity coherence53
Structured data43
Extractable answers50
Readability100
Access87

Agent · 83

Crawler access100
Machine actions71
Operability80
Discovery75

Representation · 42

Identity50
Disambiguation30
Authority links40
Rights signals50
  • 1 insecure HTTP resource on a secure page
  • Multiple H1 headings (6)
Crane Index™ over time62 to 63 (+1 since 1 August 2026)
70 55 401 August 2026: 621 September 2026: 621 October 2026: 631 November 2026: 63
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

25= UnitedHealth Groupunitedhealthgroup.com 63 67 66 55

AI Search · 67

Entity coherence75
Structured data32
Extractable answers50
Readability100
Access96

Agent · 66

Crawler access100
Machine actions0
Operability80
Discovery100

Representation · 55

Identity57
Disambiguation60
Authority links20
Rights signals100
  • Multiple H1 headings (4)
  • 3 images missing alt text
  • No machine-readable action found
Crane Index™ over time62 to 63 (+1 since 1 August 2026)
70 55 401 August 2026: 621 September 2026: 631 October 2026: 631 November 2026: 63
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

25= Veeva Systemsveeva.com 63 64 90 35

AI Search · 64

Entity coherence42
Structured data57
Extractable answers50
Readability90
Access100

Agent · 90

Crawler access100
Machine actions71
Operability95
Discovery100

Representation · 35

Identity50
Disambiguation0
Authority links50
Rights signals50
  • 1 insecure HTTP resource on a secure page
  • Heading levels skip from H1 to H3
  • Meta description over 180 characters
Crane Index™ over time62 to 63 (+1 since 1 August 2026)
70 55 401 August 2026: 621 September 2026: 631 October 2026: 631 November 2026: 63
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

28 Elevance Healthelevancehealth.com 62 62 63 61

AI Search · 62

Entity coherence69
Structured data21
Extractable answers50
Readability90
Access96

Agent · 63

Crawler access100
Machine actions0
Operability80
Discovery75

Representation · 61

Identity50
Disambiguation60
Authority links80
Rights signals50
  • Multiple H1 headings (2)
  • 9 images missing alt text
  • No machine-readable action found
Crane Index™ over time62 to 62 (+0 since 1 August 2026)
70 55 401 August 2026: 621 September 2026: 621 October 2026: 621 November 2026: 62
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

29= Bio-Rad Laboratoriesbio-rad.com 61 71 50 61

AI Search · 71

Entity coherence89
Structured data32
Extractable answers67
Readability100
Access78

Agent · 50

Crawler access63
Machine actions0
Operability75
Discovery75

Representation · 61

Identity50
Disambiguation60
Authority links80
Rights signals50
  • Title likely truncated in results (over 65 characters)
  • Some AI agents refused at the edge (PerplexityBot)
  • No machine-readable action found
Crane Index™ over time60 to 61 (+1 since 1 August 2026)
70 55 401 August 2026: 601 September 2026: 611 October 2026: 611 November 2026: 61
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

29= LEO Pharmaleo-pharma.com 61 63 86 33

AI Search · 63

Entity coherence42
Structured data57
Extractable answers67
Readability80
Access78

Agent · 86

Crawler access100
Machine actions71
Operability90
Discovery75

Representation · 33

Identity50
Disambiguation0
Authority links40
Rights signals50
  • 26 insecure HTTP resources on a secure page
  • Missing meta description
  • No authoritative sameAs links to disambiguate the entity
Crane Index™ over time42 to 61 (+19 since 1 August 2026)
70 55 401 August 2026: 421 September 2026: 621 October 2026: 621 November 2026: 61
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

29= Samsung Biologicssamsungbiologics.com 61 75 63 46

AI Search · 75

Entity coherence53
Structured data32
Extractable answers100
Readability100
Access96

Agent · 63

Crawler access100
Machine actions0
Operability80
Discovery75

Representation · 46

Identity50
Disambiguation60
Authority links20
Rights signals50
  • 3 insecure HTTP resources on a secure page
  • No machine-readable action found
Crane Index™ over time61 to 61 (+0 since 1 August 2026)
70 55 401 August 2026: 611 September 2026: 611 October 2026: 611 November 2026: 61
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

32= Catalentcatalent.com 60 74 65 41

AI Search · 74

Entity coherence53
Structured data43
Extractable answers83
Readability100
Access100

Agent · 65

Crawler access100
Machine actions0
Operability75
Discovery100

Representation · 41

Identity50
Disambiguation60
Authority links0
Rights signals50
  • No machine-readable action found
Crane Index™ over time60 to 60 (+0 since 1 August 2026)
70 55 401 August 2026: 601 September 2026: 601 October 2026: 601 November 2026: 60
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

32= Chiesi Farmaceuticichiesi.com/en.html 60 72 68 41

AI Search · 72

Entity coherence53
Structured data79
Extractable answers67
Readability80
Access87

Agent · 68

Crawler access100
Machine actions0
Operability95
Discovery75

Representation · 41

Identity50
Disambiguation60
Authority links0
Rights signals50
  • Missing meta description
  • No machine-readable action found
Crane Index™ over time
Measured 1 November 2026. The line builds with each monthly re-scan, so the movement becomes a matter of record.

Verified measurement: the Crane Index™ certificate, scores exactly as published.

32= Penumbrapenumbrainc.com 60 71 85 23

AI Search · 71

Entity coherence31
Structured data57
Extractable answers83
Readability100
Access96

Agent · 85

Crawler access100
Machine actions71
Operability85
Discovery75

Representation · 23

Identity50
Disambiguation0
Authority links0
Rights signals50
  • No authoritative sameAs links to disambiguate the entity
Crane Index™ over time68 to 60 (-8 since 1 August 2026)
70 55 401 August 2026: 681 September 2026: 681 October 2026: 681 November 2026: 60
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

32= Takedatakeda.com 60 67 66 46

AI Search · 67

Entity coherence58
Structured data29
Extractable answers67
Readability100
Access96

Agent · 66

Crawler access100
Machine actions0
Operability80
Discovery100

Representation · 46

Identity50
Disambiguation60
Authority links20
Rights signals50
  • No machine-readable action found
Crane Index™ over time59 to 60 (+1 since 1 August 2026)
70 55 401 August 2026: 591 September 2026: 591 October 2026: 591 November 2026: 60
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

36= Cencoracencora.com 59 70 65 43

AI Search · 70

Entity coherence53
Structured data32
Extractable answers83
Readability100
Access91

Agent · 65

Crawler access100
Machine actions0
Operability75
Discovery100

Representation · 43

Identity50
Disambiguation60
Authority links10
Rights signals50
  • No machine-readable action found
Crane Index™ over time44 to 59 (+15 since 1 August 2026)
70 55 401 August 2026: 441 September 2026: 441 October 2026: 441 November 2026: 59
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

36= Neurocrine Biosciencesneurocrine.com 59 67 68 41

AI Search · 67

Entity coherence53
Structured data43
Extractable answers67
Readability85
Access96

Agent · 68

Crawler access100
Machine actions0
Operability95
Discovery75

Representation · 41

Identity50
Disambiguation60
Authority links0
Rights signals50
  • No machine-readable action found
Crane Index™ over time59 to 59 (+0 since 1 September 2026)
70 55 401 September 2026: 591 October 2026: 591 November 2026: 59
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

36= West Pharmaceutical Serviceswestpharma.com 59 55 82 41

AI Search · 55

Entity coherence53
Structured data21
Extractable answers33
Readability100
Access91

Agent · 82

Crawler access100
Machine actions71
Operability75
Discovery75

Representation · 41

Identity50
Disambiguation60
Authority links0
Rights signals50
  • No H1 heading on the page
  • 10 images missing alt text
Crane Index™ over time59 to 59 (+0 since 1 August 2026)
70 55 401 August 2026: 591 September 2026: 591 October 2026: 591 November 2026: 59
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

39= Dexcomdexcom.com 58 47 83 43

AI Search · 47

Entity coherence58
Structured data32
Extractable answers0
Readability90
Access87

Agent · 83

Crawler access100
Machine actions71
Operability80
Discovery75

Representation · 43

Identity50
Disambiguation60
Authority links10
Rights signals50
  • No H1 heading on the page
  • Title likely truncated in results (over 65 characters)
Crane Index™ over time58 to 58 (+0 since 1 August 2026)
70 55 401 August 2026: 581 September 2026: 581 October 2026: 581 November 2026: 58
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

39= ICU Medicalicumed.com 58 52 68 53

AI Search · 52

Entity coherence47
Structured data21
Extractable answers33
Readability80
Access96

Agent · 68

Crawler access100
Machine actions0
Operability95
Discovery75

Representation · 53

Identity50
Disambiguation100
Authority links0
Rights signals50
  • No H1 heading on the page
  • 11 images missing alt text
  • No machine-readable action found
Crane Index™ over time38 to 58 (+20 since 1 August 2026)
70 55 401 August 2026: 381 September 2026: 581 October 2026: 581 November 2026: 58
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

41= Danaherdanaher.com 57 55 68 47

AI Search · 55

Entity coherence67
Structured data21
Extractable answers33
Readability100
Access78

Agent · 68

Crawler access100
Machine actions0
Operability95
Discovery75

Representation · 47

Identity50
Disambiguation30
Authority links60
Rights signals50
  • No H1 heading on the page
  • No machine-readable action found
Crane Index™ over time57 to 57 (+0 since 1 August 2026)
70 55 401 August 2026: 571 September 2026: 571 October 2026: 571 November 2026: 57
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

41= Kenvuekenvue.com 57 57 87 28

AI Search · 57

Entity coherence31
Structured data32
Extractable answers50
Readability100
Access96

Agent · 87

Crawler access100
Machine actions71
Operability95
Discovery75

Representation · 28

Identity50
Disambiguation0
Authority links20
Rights signals50
  • No H1 heading on the page
  • No authoritative sameAs links to disambiguate the entity
Crane Index™ over time56 to 57 (+1 since 1 August 2026)
70 55 401 August 2026: 561 September 2026: 561 October 2026: 571 November 2026: 57
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

41= Lupinlupin.com 57 59 66 46

AI Search · 59

Entity coherence67
Structured data21
Extractable answers33
Readability100
Access96

Agent · 66

Crawler access100
Machine actions0
Operability80
Discovery100

Representation · 46

Identity50
Disambiguation60
Authority links20
Rights signals50
  • No H1 heading on the page
  • No machine-readable action found
Crane Index™ over time57 to 57 (+0 since 1 August 2026)
70 55 401 August 2026: 571 September 2026: 571 October 2026: 571 November 2026: 57
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

41= Oxford Nanopore Technologiesnanoporetech.com 57 62 82 28

AI Search · 62

Entity coherence25
Structured data43
Extractable answers67
Readability100
Access91

Agent · 82

Crawler access100
Machine actions71
Operability75
Discovery75

Representation · 28

Identity50
Disambiguation0
Authority links20
Rights signals50
  • No authoritative sameAs links to disambiguate the entity
Crane Index™ over time56 to 57 (+1 since 1 August 2026)
70 55 401 August 2026: 561 September 2026: 571 October 2026: 571 November 2026: 57
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

45= Alconalcon.com 56 56 58 53

AI Search · 56

Entity coherence47
Structured data43
Extractable answers50
Readability70
Access78

Agent · 58

Crawler access100
Machine actions0
Operability60
Discovery75

Representation · 53

Identity50
Disambiguation100
Authority links0
Rights signals50
  • Thin content (under 250 words)
  • No machine-readable action found
Crane Index™ over time56 to 56 (+0 since 1 August 2026)
70 55 401 August 2026: 561 September 2026: 561 October 2026: 561 November 2026: 56
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

45= Bristol Myers Squibbbms.com 56 66 73 28

AI Search · 66

Entity coherence56
Structured data43
Extractable answers67
Readability90
Access83

Agent · 73

Crawler access100
Machine actions36
Operability80
Discovery75

Representation · 28

Identity50
Disambiguation0
Authority links20
Rights signals50
  • 1 insecure HTTP resource on a secure page
  • 6 images missing alt text
  • potentialAction target is not a valid absolute URL
Crane Index™ over time55 to 56 (+1 since 1 August 2026)
70 55 401 August 2026: 551 September 2026: 561 October 2026: 551 November 2026: 56
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

45= Johnson & Johnsonjnj.com 56 66 76 25

AI Search · 66

Entity coherence31
Structured data32
Extractable answers83
Readability100
Access96

Agent · 76

Crawler access63
Machine actions71
Operability95
Discovery75

Representation · 25

Identity50
Disambiguation0
Authority links10
Rights signals50
  • Some AI agents refused at the edge (PerplexityBot)
  • No authoritative sameAs links to disambiguate the entity
Crane Index™ over time52 to 56 (+4 since 1 August 2026)
70 55 401 August 2026: 521 September 2026: 561 October 2026: 521 November 2026: 56
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

45= WuXi AppTecwuxiapptec.com 56 66 66 35

AI Search · 66

Entity coherence56
Structured data57
Extractable answers67
Readability90
Access72

Agent · 66

Crawler access100
Machine actions0
Operability80
Discovery100

Representation · 35

Identity50
Disambiguation0
Authority links20
Rights signals100
  • 6 images missing alt text
  • No machine-readable action found
  • No authoritative sameAs links to disambiguate the entity
Crane Index™ over time53 to 56 (+3 since 1 August 2026)
70 55 401 August 2026: 531 September 2026: 541 October 2026: 561 November 2026: 56
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

49 Molina Healthcaremolinahealthcare.com 55 68 73 23

AI Search · 68

Entity coherence25
Structured data57
Extractable answers83
Readability100
Access87

Agent · 73

Crawler access100
Machine actions36
Operability80
Discovery75

Representation · 23

Identity50
Disambiguation0
Authority links0
Rights signals50
  • No canonical URL declared
  • potentialAction target is not a valid absolute URL
  • No authoritative sameAs links to disambiguate the entity
Crane Index™ over time41 to 55 (+14 since 1 August 2026)
70 55 401 August 2026: 411 September 2026: 411 October 2026: 581 November 2026: 55
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

50= Cignacigna.com 54 63 71 28

AI Search · 63

Entity coherence31
Structured data32
Extractable answers83
Readability100
Access83

Agent · 71

Crawler access100
Machine actions0
Operability95
Discovery100

Representation · 28

Identity50
Disambiguation0
Authority links20
Rights signals50
  • 1 insecure HTTP resource on a secure page
  • Multiple H1 headings (2)
  • No machine-readable action found
Crane Index™ over time54 to 54 (+0 since 1 August 2026)
70 55 401 August 2026: 541 September 2026: 541 October 2026: 541 November 2026: 54
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

50= Organonorganon.com 54 66 87 8

AI Search · 66

Entity coherence14
Structured data57
Extractable answers83
Readability90
Access96

Agent · 87

Crawler access100
Machine actions71
Operability95
Discovery75

Representation · 8

Identity0
Disambiguation0
Authority links0
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • No authoritative sameAs links to disambiguate the entity
Crane Index™ over time54 to 54 (+0 since 1 August 2026)
70 55 401 August 2026: 541 September 2026: 541 October 2026: 541 November 2026: 54
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

52= Abbott Laboratoriesabbott.com/en-us/homepage 53 56 62 41

AI Search · 56

Entity coherence61
Structured data21
Extractable answers33
Readability100
Access87

Agent · 62

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 41

Identity50
Disambiguation60
Authority links0
Rights signals50
  • No H1 heading on the page
  • 1 insecure HTTP resource on a secure page
  • Heading levels skip from H1 to H3
Crane Index™ over time52 to 53 (+1 since 1 August 2026)
70 55 401 August 2026: 521 September 2026: 521 October 2026: 521 November 2026: 53
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

52= Owens & Minorowens-minor.com 53 64 65 30

AI Search · 64

Entity coherence31
Structured data79
Extractable answers50
Readability85
Access91

Agent · 65

Crawler access100
Machine actions0
Operability75
Discovery100

Representation · 30

Identity50
Disambiguation0
Authority links30
Rights signals50
  • No machine-readable action found
  • No authoritative sameAs links to disambiguate the entity
Crane Index™ over time50 to 53 (+3 since 1 August 2026)
70 55 401 August 2026: 501 September 2026: 531 October 2026: 531 November 2026: 53
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

52= Sonovasonova.com 53 56 89 13

AI Search · 56

Entity coherence14
Structured data57
Extractable answers50
Readability80
Access96

Agent · 89

Crawler access100
Machine actions71
Operability100
Discovery75

Representation · 13

Identity0
Disambiguation0
Authority links20
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • Multiple H1 headings (4)
  • Missing meta description
Crane Index™ over time53 to 53 (+0 since 1 September 2026)
70 55 401 September 2026: 531 October 2026: 531 November 2026: 53
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

55 Incyteincyte.com 52 53 62 41

AI Search · 53

Entity coherence56
Structured data32
Extractable answers33
Readability80
Access78

Agent · 62

Crawler access100
Machine actions0
Operability95
Discovery25

Representation · 41

Identity50
Disambiguation60
Authority links0
Rights signals50
  • No H1 heading on the page
  • 2 insecure HTTP resources on a secure page
  • 1 image missing alt text
Crane Index™ over time52 to 52 (+0 since 1 August 2026)
70 55 401 August 2026: 521 September 2026: 521 October 2026: 521 November 2026: 52
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

56= Gilead Sciencesgilead.com 50 58 63 28

AI Search · 58

Entity coherence31
Structured data21
Extractable answers67
Readability100
Access87

Agent · 63

Crawler access100
Machine actions0
Operability80
Discovery75

Representation · 28

Identity50
Disambiguation0
Authority links20
Rights signals50
  • No machine-readable action found
  • No authoritative sameAs links to disambiguate the entity
Crane Index™ over time49 to 50 (+1 since 1 August 2026)
70 55 401 August 2026: 491 September 2026: 501 October 2026: 501 November 2026: 50
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

56= Walgreens Boots Alliancecorporate.walgreens.com 50 61 82 8

AI Search · 61

Entity coherence14
Structured data57
Extractable answers67
Readability85
Access96

Agent · 82

Crawler access100
Machine actions71
Operability75
Discovery75

Representation · 8

Identity0
Disambiguation0
Authority links0
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • No authoritative sameAs links to disambiguate the entity
Crane Index™ over time50 to 50 (+0 since 1 August 2026)
70 55 401 August 2026: 501 September 2026: 501 October 2026: 501 November 2026: 50
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

58 Labcorplabcorp.com 48 60 59 25

AI Search · 60

Entity coherence33
Structured data21
Extractable answers67
Readability100
Access96

Agent · 59

Crawler access63
Machine actions0
Operability95
Discovery100

Representation · 25

Identity50
Disambiguation0
Authority links10
Rights signals50
  • Some AI agents refused at the edge (ClaudeBot, GPTBot)
  • No machine-readable action found
  • No authoritative sameAs links to disambiguate the entity
Crane Index™ over time39 to 48 (+9 since 1 August 2026)
70 55 401 August 2026: 391 September 2026: 381 October 2026: 481 November 2026: 48
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

59= Daiichi Sankyodaiichisankyo.com 47 44 54 43

AI Search · 44

Entity coherence64
Structured data43
Extractable answers0
Readability50
Access78

Agent · 54

Crawler access100
Machine actions0
Operability45
Discovery75

Representation · 43

Identity50
Disambiguation60
Authority links10
Rights signals50
  • No H1 heading on the page
  • Action surface appears client-side rendered; agents may see little
  • Meta description over 180 characters
Crane Index™ over time47 to 47 (+0 since 1 August 2026)
70 55 401 August 2026: 471 September 2026: 471 October 2026: 471 November 2026: 47
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

59= Exelixisexelixis.com 47 52 82 8

AI Search · 52

Entity coherence14
Structured data57
Extractable answers33
Readability100
Access87

Agent · 82

Crawler access100
Machine actions71
Operability75
Discovery75

Representation · 8

Identity0
Disambiguation0
Authority links0
Rights signals50
  • No H1 heading on the page
  • 1 insecure HTTP resource on a secure page
  • No machine-readable entity (Organisation / Brand / Person)
Crane Index™ over time47 to 47 (+0 since 1 August 2026)
70 55 401 August 2026: 471 September 2026: 471 October 2026: 471 November 2026: 47
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

61 Hoyahoya.com 46 43 83 13

AI Search · 43

Entity coherence14
Structured data50
Extractable answers33
Readability30
Access87

Agent · 83

Crawler access100
Machine actions71
Operability80
Discovery75

Representation · 13

Identity0
Disambiguation0
Authority links20
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • 23 images missing alt text
  • Thin content (under 250 words)
Crane Index™ over time46 to 46 (+0 since 1 August 2026)
70 55 401 August 2026: 461 September 2026: 461 October 2026: 461 November 2026: 46
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

62 bioMérieuxbiomerieux.com/us/en.html 45 46 71 18

AI Search · 46

Entity coherence3
Structured data21
Extractable answers50
Readability90
Access87

Agent · 71

Crawler access100
Machine actions0
Operability95
Discovery100

Representation · 18

Identity0
Disambiguation0
Authority links10
Rights signals100
  • No H1 heading on the page
  • No machine-readable entity (Organisation / Brand / Person)
  • 8 images missing alt text
Crane Index™ over time49 to 45 (-4 since 1 August 2026)
70 55 401 August 2026: 491 September 2026: 491 October 2026: 491 November 2026: 45
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

63= Modernamodernatx.com 44 60 62 10

AI Search · 60

Entity coherence3
Structured data21
Extractable answers100
Readability85
Access96

Agent · 62

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 10

Identity0
Disambiguation0
Authority links10
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • No machine-readable action found
  • No authoritative sameAs links to disambiguate the entity
Crane Index™ over time44 to 44 (+0 since 1 August 2026)
70 55 401 August 2026: 441 September 2026: 451 October 2026: 451 November 2026: 44
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

63= Spire Healthcarespirehealthcare.com 44 52 64 15

AI Search · 52

Entity coherence3
Structured data18
Extractable answers83
Readability90
Access78

Agent · 64

Crawler access100
Machine actions0
Operability70
Discovery100

Representation · 15

Identity0
Disambiguation0
Authority links0
Rights signals100
  • 1 invalid structured-data block
  • No machine-readable entity (Organisation / Brand / Person)
  • Multiple H1 headings (2)
Crane Index™ over time44 to 44 (+0 since 1 August 2026)
70 55 401 August 2026: 441 September 2026: 441 October 2026: 441 November 2026: 44
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

63= Sterissteris.com 44 48 62 23

AI Search · 48

Entity coherence44
Structured data21
Extractable answers33
Readability85
Access78

Agent · 62

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 23

Identity50
Disambiguation0
Authority links0
Rights signals50
  • No H1 heading on the page
  • 1 insecure HTTP resource on a secure page
  • No machine-readable action found
Crane Index™ over time44 to 44 (+0 since 1 August 2026)
70 55 401 August 2026: 441 September 2026: 441 October 2026: 441 November 2026: 44
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

66 Krkakrka.biz 43 45 72 13

AI Search · 45

Entity coherence3
Structured data0
Extractable answers50
Readability100
Access96

Agent · 72

Crawler access100
Machine actions0
Operability100
Discovery100

Representation · 13

Identity0
Disambiguation0
Authority links20
Rights signals50
  • No H1 heading on the page
  • 1 insecure HTTP resource on a secure page
  • No machine-readable entity (Organisation / Brand / Person)
Crane Index™ over time43 to 43 (+0 since 1 August 2026)
70 55 401 August 2026: 431 September 2026: 431 October 2026: 431 November 2026: 43
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

67= Almirallalmirall.com 42 51 62 13

AI Search · 51

Entity coherence3
Structured data7
Extractable answers67
Readability100
Access100

Agent · 62

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 13

Identity0
Disambiguation0
Authority links20
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • No machine-readable action found
  • No authoritative sameAs links to disambiguate the entity
Crane Index™ over time42 to 42 (+0 since 1 August 2026)
70 55 401 August 2026: 421 September 2026: 421 October 2026: 421 November 2026: 42
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

67= CVS Healthcvshealth.com 42 48 71 8

AI Search · 48

Entity coherence3
Structured data11
Extractable answers67
Readability90
Access87

Agent · 71

Crawler access100
Machine actions0
Operability95
Discovery100

Representation · 8

Identity0
Disambiguation0
Authority links0
Rights signals50
  • 1 invalid structured-data block
  • No machine-readable entity (Organisation / Brand / Person)
  • 6 images missing alt text
Crane Index™ over time42 to 42 (+0 since 1 August 2026)
70 55 401 August 2026: 421 September 2026: 421 October 2026: 421 November 2026: 42
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

67= Galdermagalderma.com 42 49 68 10

AI Search · 49

Entity coherence3
Structured data0
Extractable answers83
Readability75
Access87

Agent · 68

Crawler access100
Machine actions0
Operability95
Discovery75

Representation · 10

Identity0
Disambiguation0
Authority links10
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • No machine-readable action found
  • No authoritative sameAs links to disambiguate the entity
Crane Index™ over time42 to 42 (+0 since 1 August 2026)
70 55 401 August 2026: 421 September 2026: 421 October 2026: 421 November 2026: 42
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

67= Grifolsgrifols.com/en/home 42 46 68 13

AI Search · 46

Entity coherence3
Structured data0
Extractable answers67
Readability80
Access91

Agent · 68

Crawler access100
Machine actions0
Operability95
Discovery75

Representation · 13

Identity0
Disambiguation0
Authority links20
Rights signals50
  • 2 insecure HTTP resources on a secure page
  • No machine-readable entity (Organisation / Brand / Person)
  • 3 images missing alt text
Crane Index™ over time42 to 42 (+0 since 1 August 2026)
70 55 401 August 2026: 421 September 2026: 421 October 2026: 421 November 2026: 42
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

67= HCA Healthcarehcahealthcare.com 42 50 52 24

AI Search · 50

Entity coherence36
Structured data21
Extractable answers33
Readability100
Access87

Agent · 52

Crawler access63
Machine actions0
Operability80
Discovery75

Representation · 24

Identity29
Disambiguation0
Authority links30
Rights signals50
  • No H1 heading on the page
  • Some AI agents refused at the edge (OAI-SearchBot, ChatGPT-User, ClaudeBot, GPTBot)
  • No machine-readable action found
Crane Index™ over time45 to 42 (-3 since 1 August 2026)
70 55 401 August 2026: 451 September 2026: 411 October 2026: 421 November 2026: 42
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

67= STADA Arzneimittelstada.com 42 50 63 13

AI Search · 50

Entity coherence3
Structured data0
Extractable answers83
Readability80
Access89

Agent · 63

Crawler access100
Machine actions0
Operability80
Discovery75

Representation · 13

Identity0
Disambiguation0
Authority links20
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • 16 images missing alt text
  • No machine-readable action found
Crane Index™ over time42 to 42 (+0 since 1 August 2026)
70 55 401 August 2026: 421 September 2026: 421 October 2026: 421 November 2026: 42
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

73= Alnylam Pharmaceuticalsalnylam.com 41 46 68 10

AI Search · 46

Entity coherence3
Structured data0
Extractable answers67
Readability90
Access87

Agent · 68

Crawler access100
Machine actions0
Operability95
Discovery75

Representation · 10

Identity0
Disambiguation0
Authority links10
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • 14 images missing alt text
  • No machine-readable action found
Crane Index™ over time41 to 41 (+0 since 1 August 2026)
70 55 401 August 2026: 411 September 2026: 411 October 2026: 411 November 2026: 41
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

73= ICONiconplc.com 41 47 62 13

AI Search · 47

Entity coherence3
Structured data7
Extractable answers67
Readability90
Access83

Agent · 62

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 13

Identity0
Disambiguation0
Authority links20
Rights signals50
  • 1 insecure HTTP resource on a secure page
  • No machine-readable entity (Organisation / Brand / Person)
  • Multiple H1 headings (4)
Crane Index™ over time39 to 41 (+2 since 1 August 2026)
70 55 401 August 2026: 391 September 2026: 391 October 2026: 391 November 2026: 41
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

73= Jazz Pharmaceuticalsjazzpharma.com/about/global-footprint/canada 41 43 66 13

AI Search · 43

Entity coherence3
Structured data0
Extractable answers67
Readability80
Access78

Agent · 66

Crawler access100
Machine actions0
Operability80
Discovery100

Representation · 13

Identity0
Disambiguation0
Authority links20
Rights signals50
  • 2 insecure HTTP resources on a secure page
  • No machine-readable entity (Organisation / Brand / Person)
  • Missing meta description
Crane Index™ over time
Measured 1 November 2026. The line builds with each monthly re-scan, so the movement becomes a matter of record.

Verified measurement: the Crane Index™ certificate, scores exactly as published.

73= Orionorionpharma.com/fi 41 46 68 8

AI Search · 46

Entity coherence3
Structured data0
Extractable answers67
Readability90
Access87

Agent · 68

Crawler access100
Machine actions0
Operability95
Discovery75

Representation · 8

Identity0
Disambiguation0
Authority links0
Rights signals50
  • 27 insecure HTTP resources on a secure page
  • No machine-readable entity (Organisation / Brand / Person)
  • Meta description over 180 characters
Crane Index™ over time41 to 41 (+0 since 1 August 2026)
70 55 401 August 2026: 411 September 2026: 411 October 2026: 411 November 2026: 41
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

73= Repligenrepligen.com 41 47 68 8

AI Search · 47

Entity coherence3
Structured data0
Extractable answers67
Readability100
Access87

Agent · 68

Crawler access100
Machine actions0
Operability95
Discovery75

Representation · 8

Identity0
Disambiguation0
Authority links0
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • No machine-readable action found
  • No authoritative sameAs links to disambiguate the entity
Crane Index™ over time40 to 41 (+1 since 1 August 2026)
70 55 401 August 2026: 401 September 2026: 401 October 2026: 401 November 2026: 41
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

78= Amgenamgen.com 40 46 62 13

AI Search · 46

Entity coherence3
Structured data0
Extractable answers67
Readability90
Access87

Agent · 62

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 13

Identity0
Disambiguation0
Authority links20
Rights signals50
  • 14 insecure HTTP resources on a secure page
  • No machine-readable entity (Organisation / Brand / Person)
  • Meta description over 180 characters
Crane Index™ over time40 to 40 (+0 since 1 August 2026)
70 55 401 August 2026: 401 September 2026: 401 October 2026: 401 November 2026: 40
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

78= BioNTechbiontech.com/us/en/home.html 40 44 62 15

AI Search · 44

Entity coherence3
Structured data0
Extractable answers67
Readability70
Access87

Agent · 62

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 15

Identity0
Disambiguation0
Authority links30
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • 16 images missing alt text
  • Title likely truncated in results (over 65 characters)
Crane Index™ over time39 to 40 (+1 since 1 August 2026)
70 55 401 August 2026: 391 September 2026: 391 October 2026: 391 November 2026: 40
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

78= Cochlearcochlear.com/us/en/home 40 46 65 8

AI Search · 46

Entity coherence3
Structured data0
Extractable answers67
Readability85
Access87

Agent · 65

Crawler access100
Machine actions0
Operability75
Discovery100

Representation · 8

Identity0
Disambiguation0
Authority links0
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • No machine-readable action found
  • No authoritative sameAs links to disambiguate the entity
Crane Index™ over time38 to 40 (+2 since 1 August 2026)
70 55 401 August 2026: 381 September 2026: 381 October 2026: 401 November 2026: 40
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

78= Getingegetinge.com/us 40 46 63 10

AI Search · 46

Entity coherence3
Structured data0
Extractable answers67
Readability90
Access87

Agent · 63

Crawler access100
Machine actions0
Operability80
Discovery75

Representation · 10

Identity0
Disambiguation0
Authority links10
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • Meta description over 180 characters
  • No machine-readable action found
Crane Index™ over time40 to 40 (+0 since 1 August 2026)
70 55 401 August 2026: 401 September 2026: 401 October 2026: 401 November 2026: 40
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

78= Hikma Pharmaceuticalshikma.com 40 45 62 13

AI Search · 45

Entity coherence3
Structured data18
Extractable answers50
Readability90
Access83

Agent · 62

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 13

Identity0
Disambiguation0
Authority links20
Rights signals50
  • 1 invalid structured-data block
  • No machine-readable entity (Organisation / Brand / Person)
  • Multiple H1 headings (5)
Crane Index™ over time40 to 40 (+0 since 1 August 2026)
70 55 401 August 2026: 401 September 2026: 401 October 2026: 401 November 2026: 40
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

78= IQVIAiqvia.com 40 45 62 13

AI Search · 45

Entity coherence3
Structured data0
Extractable answers67
Readability90
Access83

Agent · 62

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 13

Identity0
Disambiguation0
Authority links20
Rights signals50
  • 1 insecure HTTP resource on a secure page
  • No machine-readable entity (Organisation / Brand / Person)
  • Title likely truncated in results (over 65 characters)
Crane Index™ over time39 to 40 (+1 since 1 August 2026)
70 55 401 August 2026: 391 September 2026: 391 October 2026: 391 November 2026: 40
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

78= McKessonmckesson.com 40 47 62 10

AI Search · 47

Entity coherence3
Structured data0
Extractable answers67
Readability100
Access87

Agent · 62

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 10

Identity0
Disambiguation0
Authority links10
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • 1 image missing alt text
  • No machine-readable action found
Crane Index™ over time41 to 40 (-1 since 1 August 2026)
70 55 401 August 2026: 411 September 2026: 411 October 2026: 401 November 2026: 40
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

85= Astellas Pharmaastellas.com/en 39 37 68 13

AI Search · 37

Entity coherence3
Structured data0
Extractable answers33
Readability90
Access83

Agent · 68

Crawler access100
Machine actions0
Operability95
Discovery75

Representation · 13

Identity0
Disambiguation0
Authority links20
Rights signals50
  • No H1 heading on the page
  • No machine-readable entity (Organisation / Brand / Person)
  • 4 images missing alt text
Crane Index™ over time40 to 39 (-1 since 1 August 2026)
70 55 401 August 2026: 401 September 2026: 401 October 2026: 401 November 2026: 39
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

85= Brukerbruker.com/en.html 39 42 63 13

AI Search · 42

Entity coherence3
Structured data0
Extractable answers67
Readability60
Access83

Agent · 63

Crawler access100
Machine actions0
Operability80
Discovery75

Representation · 13

Identity0
Disambiguation0
Authority links20
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • 11 images missing alt text
  • Title likely truncated in results (over 65 characters)
Crane Index™ over time36 to 39 (+3 since 1 August 2026)
70 55 401 August 2026: 361 September 2026: 361 October 2026: 361 November 2026: 39
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

85= Demantdemant.com 39 39 62 15

AI Search · 39

Entity coherence3
Structured data0
Extractable answers50
Readability80
Access78

Agent · 62

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 15

Identity0
Disambiguation0
Authority links30
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • Multiple H1 headings (3)
  • Meta description over 180 characters
Crane Index™ over time38 to 39 (+1 since 1 August 2026)
70 55 401 August 2026: 381 September 2026: 401 October 2026: 401 November 2026: 39
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

85= Dentsply Sironadentsplysirona.com/en-us 39 43 63 10

AI Search · 43

Entity coherence3
Structured data0
Extractable answers67
Readability80
Access78

Agent · 63

Crawler access100
Machine actions0
Operability100
Discovery25

Representation · 10

Identity0
Disambiguation0
Authority links10
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • Heading levels skip from H1 to H3
  • 15 images missing alt text
Crane Index™ over time40 to 39 (-1 since 1 August 2026)
70 55 401 August 2026: 401 September 2026: 401 October 2026: 391 November 2026: 39
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

85= Elanco Animal Healthelanco.com/us 39 42 65 10

AI Search · 42

Entity coherence3
Structured data0
Extractable answers50
Readability90
Access87

Agent · 65

Crawler access100
Machine actions0
Operability75
Discovery100

Representation · 10

Identity0
Disambiguation0
Authority links10
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • Multiple H1 headings (6)
  • No machine-readable action found
Crane Index™ over time39 to 39 (+0 since 1 August 2026)
70 55 401 August 2026: 391 September 2026: 391 October 2026: 391 November 2026: 39
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

85= Intuitive Surgicalintuitive.com/en-us 39 46 62 10

AI Search · 46

Entity coherence3
Structured data0
Extractable answers67
Readability100
Access78

Agent · 62

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 10

Identity0
Disambiguation0
Authority links10
Rights signals50
  • 1 insecure HTTP resource on a secure page
  • No machine-readable entity (Organisation / Brand / Person)
  • Multiple H1 headings (3)
Crane Index™ over time39 to 39 (+0 since 1 August 2026)
70 55 401 August 2026: 391 September 2026: 391 October 2026: 391 November 2026: 39
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

85= Menarinimenarini.com/en-us.html 39 42 62 13

AI Search · 42

Entity coherence3
Structured data0
Extractable answers50
Readability100
Access83

Agent · 62

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 13

Identity0
Disambiguation0
Authority links20
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • Multiple H1 headings (2)
  • 6 images missing alt text
Crane Index™ over time39 to 39 (+0 since 1 August 2026)
70 55 401 August 2026: 391 September 2026: 391 October 2026: 391 November 2026: 39
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

85= Olympusolympus-global.com 39 37 68 13

AI Search · 37

Entity coherence3
Structured data0
Extractable answers33
Readability100
Access78

Agent · 68

Crawler access100
Machine actions0
Operability95
Discovery75

Representation · 13

Identity0
Disambiguation0
Authority links20
Rights signals50
  • No H1 heading on the page
  • No machine-readable entity (Organisation / Brand / Person)
  • No canonical URL declared
Crane Index™ over time39 to 39 (+0 since 1 August 2026)
70 55 401 August 2026: 391 September 2026: 391 October 2026: 391 November 2026: 39
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

85= Perrigoperrigo.com 39 40 68 10

AI Search · 40

Entity coherence3
Structured data0
Extractable answers50
Readability90
Access78

Agent · 68

Crawler access100
Machine actions0
Operability95
Discovery75

Representation · 10

Identity0
Disambiguation0
Authority links10
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • Multiple H1 headings (2)
  • No machine-readable action found
Crane Index™ over time39 to 39 (+0 since 1 August 2026)
70 55 401 August 2026: 391 September 2026: 391 October 2026: 391 November 2026: 39
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

94= Celltrioncelltrion.com/en-us 38 40 62 13

AI Search · 40

Entity coherence3
Structured data0
Extractable answers50
Readability80
Access83

Agent · 62

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 13

Identity0
Disambiguation0
Authority links20
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • No canonical URL declared
  • No machine-readable action found
Crane Index™ over time38 to 38 (+0 since 1 August 2026)
70 55 401 August 2026: 381 September 2026: 381 October 2026: 381 November 2026: 38
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

94= Elektaelekta.com 38 41 62 10

AI Search · 41

Entity coherence3
Structured data0
Extractable answers67
Readability80
Access67

Agent · 62

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 10

Identity0
Disambiguation0
Authority links10
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • Missing meta description
  • No canonical URL declared
Crane Index™ over time38 to 38 (+0 since 1 August 2026)
70 55 401 August 2026: 381 September 2026: 381 October 2026: 381 November 2026: 38
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

94= Ramsay Health Careramsayhealth.com 38 41 62 10

AI Search · 41

Entity coherence3
Structured data0
Extractable answers50
Readability100
Access78

Agent · 62

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 10

Identity0
Disambiguation0
Authority links10
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • Multiple H1 headings (5)
  • No machine-readable action found
Crane Index™ over time39 to 38 (-1 since 1 August 2026)
70 55 401 August 2026: 391 September 2026: 391 October 2026: 381 November 2026: 38
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

94= Rocheroche.com 38 40 62 13

AI Search · 40

Entity coherence3
Structured data11
Extractable answers33
Readability90
Access91

Agent · 62

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 13

Identity0
Disambiguation0
Authority links20
Rights signals50
  • No H1 heading on the page
  • 1 invalid structured-data block
  • No machine-readable entity (Organisation / Brand / Person)
Crane Index™ over time38 to 38 (+0 since 1 August 2026)
70 55 401 August 2026: 381 September 2026: 381 October 2026: 391 November 2026: 38
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

94= Sarepta Therapeuticssarepta.com 38 38 68 8

AI Search · 38

Entity coherence3
Structured data7
Extractable answers33
Readability100
Access78

Agent · 68

Crawler access100
Machine actions0
Operability95
Discovery75

Representation · 8

Identity0
Disambiguation0
Authority links0
Rights signals50
  • No H1 heading on the page
  • No machine-readable entity (Organisation / Brand / Person)
  • 1 image missing alt text
Crane Index™ over time38 to 38 (+0 since 1 August 2026)
70 55 401 August 2026: 381 September 2026: 381 October 2026: 391 November 2026: 38
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

94= Shionogishionogi.com/us/en 38 45 62 8

AI Search · 45

Entity coherence3
Structured data0
Extractable answers67
Readability85
Access83

Agent · 62

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 8

Identity0
Disambiguation0
Authority links0
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • No machine-readable action found
  • No authoritative sameAs links to disambiguate the entity
Crane Index™ over time38 to 38 (+0 since 1 August 2026)
70 55 401 August 2026: 381 September 2026: 381 October 2026: 381 November 2026: 38
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

94= Siemens Healthineerssiemens-healthineers.com 38 42 62 10

AI Search · 42

Entity coherence3
Structured data21
Extractable answers33
Readability90
Access91

Agent · 62

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 10

Identity0
Disambiguation0
Authority links10
Rights signals50
  • No H1 heading on the page
  • No machine-readable entity (Organisation / Brand / Person)
  • Heading levels skip from H1 to H3
Crane Index™ over time38 to 38 (+0 since 1 August 2026)
70 55 401 August 2026: 381 September 2026: 381 October 2026: 381 November 2026: 38
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

101= Align Technologyaligntech.com 37 37 56 19

AI Search · 37

Entity coherence31
Structured data21
Extractable answers33
Readability45
Access59

Agent · 56

Crawler access100
Machine actions0
Operability75
Discovery25

Representation · 19

Identity29
Disambiguation0
Authority links10
Rights signals50
  • 2 insecure HTTP resources on a secure page
  • Multiple H1 headings (5)
  • 5 images missing alt text
Crane Index™ over time37 to 37 (+0 since 1 August 2026)
70 55 401 August 2026: 371 September 2026: 371 October 2026: 371 November 2026: 37
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

101= Centenecentene.com 37 45 59 8

AI Search · 45

Entity coherence3
Structured data0
Extractable answers67
Readability100
Access74

Agent · 59

Crawler access100
Machine actions0
Operability65
Discovery75

Representation · 8

Identity0
Disambiguation0
Authority links0
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • No machine-readable action found
  • No authoritative sameAs links to disambiguate the entity
Crane Index™ over time37 to 37 (+0 since 1 August 2026)
70 55 401 August 2026: 371 September 2026: 371 October 2026: 371 November 2026: 37
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

101= Dechra Pharmaceuticalsdechra.com 37 39 62 10

AI Search · 39

Entity coherence3
Structured data0
Extractable answers50
Readability70
Access83

Agent · 62

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 10

Identity0
Disambiguation0
Authority links10
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • Multiple H1 headings (2)
  • 1 image missing alt text
Crane Index™ over time37 to 37 (+0 since 1 August 2026)
70 55 401 August 2026: 371 September 2026: 371 October 2026: 371 November 2026: 37
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

101= Smith+Nephewsmith-nephew.com/en-us 37 41 62 8

AI Search · 41

Entity coherence3
Structured data0
Extractable answers50
Readability90
Access83

Agent · 62

Crawler access100
Machine actions0
Operability95
Discovery25

Representation · 8

Identity0
Disambiguation0
Authority links0
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • Multiple H1 headings (6)
  • 7 images missing alt text
Crane Index™ over time37 to 37 (+0 since 1 October 2026)
70 55 401 October 2026: 371 November 2026: 37
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

105= Edwards Lifesciencesedwards.com 36 32 65 10

AI Search · 32

Entity coherence3
Structured data0
Extractable answers33
Readability70
Access74

Agent · 65

Crawler access100
Machine actions0
Operability75
Discovery100

Representation · 10

Identity0
Disambiguation0
Authority links10
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • Title likely truncated in results (over 65 characters)
  • Missing meta description
Crane Index™ over time36 to 36 (+0 since 1 August 2026)
70 55 401 August 2026: 361 September 2026: 361 October 2026: 361 November 2026: 36
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

105= Exact Sciencesexactsciences.com 36 35 62 10

AI Search · 35

Entity coherence3
Structured data0
Extractable answers33
Readability100
Access70

Agent · 62

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 10

Identity0
Disambiguation0
Authority links10
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • Title likely truncated in results (over 65 characters)
  • No canonical URL declared
Crane Index™ over time36 to 36 (+0 since 1 August 2026)
70 55 401 August 2026: 361 September 2026: 361 October 2026: 321 November 2026: 36
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

105= Freseniusfresenius.com 36 32 63 13

AI Search · 32

Entity coherence3
Structured data0
Extractable answers33
Readability60
Access78

Agent · 63

Crawler access100
Machine actions0
Operability80
Discovery75

Representation · 13

Identity0
Disambiguation0
Authority links20
Rights signals50
  • No H1 heading on the page
  • No machine-readable entity (Organisation / Brand / Person)
  • 10 images missing alt text
Crane Index™ over time36 to 36 (+0 since 1 August 2026)
70 55 401 August 2026: 361 September 2026: 361 October 2026: 361 November 2026: 36
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

105= GN Store Nordgn.com 36 34 62 13

AI Search · 34

Entity coherence3
Structured data0
Extractable answers33
Readability75
Access80

Agent · 62

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 13

Identity0
Disambiguation0
Authority links20
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • Multiple H1 headings (7)
  • No machine-readable action found
Crane Index™ over time38 to 36 (-2 since 1 August 2026)
70 55 401 August 2026: 381 September 2026: 361 October 2026: 361 November 2026: 36
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

105= Novo Nordisknovonordisk.com 36 38 58 13

AI Search · 38

Entity coherence3
Structured data0
Extractable answers50
Readability65
Access83

Agent · 58

Crawler access100
Machine actions0
Operability60
Discovery75

Representation · 13

Identity0
Disambiguation0
Authority links20
Rights signals50
  • 1 insecure HTTP resource on a secure page
  • No machine-readable entity (Organisation / Brand / Person)
  • Multiple H1 headings (3)
Crane Index™ over time35 to 36 (+1 since 1 August 2026)
70 55 401 August 2026: 351 September 2026: 351 October 2026: 361 November 2026: 36
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

110= GE HealthCaregehealthcare.com/en-us 35 47 50 8

AI Search · 47

Entity coherence3
Structured data0
Extractable answers67
Readability100
Access83

Agent · 50

Crawler access63
Machine actions0
Operability75
Discovery75

Representation · 8

Identity0
Disambiguation0
Authority links0
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • 1 image missing alt text
  • Some AI agents refused at the edge (PerplexityBot)
Crane Index™ over time35 to 35 (+0 since 1 August 2026)
70 55 401 August 2026: 351 September 2026: 351 October 2026: 351 November 2026: 35
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

110= Insuletinsulet.com 35 36 56 13

AI Search · 36

Entity coherence3
Structured data0
Extractable answers50
Readability70
Access70

Agent · 56

Crawler access100
Machine actions0
Operability75
Discovery25

Representation · 13

Identity0
Disambiguation0
Authority links20
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • Multiple H1 headings (2)
  • Missing meta description
Crane Index™ over time35 to 35 (+0 since 1 August 2026)
70 55 401 August 2026: 351 September 2026: 351 October 2026: 351 November 2026: 35
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

110= Integra LifeSciencesintegralife.com 35 39 56 10

AI Search · 39

Entity coherence3
Structured data0
Extractable answers50
Readability80
Access78

Agent · 56

Crawler access63
Machine actions0
Operability95
Discovery75

Representation · 10

Identity0
Disambiguation0
Authority links10
Rights signals50
  • 1 insecure HTTP resource on a secure page
  • No machine-readable entity (Organisation / Brand / Person)
  • Multiple H1 headings (3)
Crane Index™ over time39 to 35 (-4 since 1 August 2026)
70 55 401 August 2026: 391 September 2026: 391 October 2026: 391 November 2026: 35
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

110= Kyowa Kirinkyowakirin.com 35 36 56 13

AI Search · 36

Entity coherence3
Structured data7
Extractable answers33
Readability80
Access78

Agent · 56

Crawler access100
Machine actions0
Operability75
Discovery25

Representation · 13

Identity0
Disambiguation0
Authority links20
Rights signals50
  • No H1 heading on the page
  • 16 insecure HTTP resources on a secure page
  • No machine-readable entity (Organisation / Brand / Person)
Crane Index™ over time35 to 35 (+0 since 1 August 2026)
70 55 401 August 2026: 351 September 2026: 351 October 2026: 351 November 2026: 35
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

110= Medtronicmedtronic.com/en-us/index.html 35 42 52 10

AI Search · 42

Entity coherence3
Structured data0
Extractable answers50
Readability100
Access83

Agent · 52

Crawler access63
Machine actions0
Operability80
Discovery75

Representation · 10

Identity0
Disambiguation0
Authority links10
Rights signals50
  • No H1 heading on the page
  • No machine-readable entity (Organisation / Brand / Person)
  • Some AI agents refused at the edge (PerplexityBot)
Crane Index™ over time37 to 35 (-2 since 1 August 2026)
70 55 401 August 2026: 371 September 2026: 371 October 2026: 351 November 2026: 35
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

110= Össurossur.com/region-selector 35 31 62 13

AI Search · 31

Entity coherence3
Structured data0
Extractable answers0
Readability100
Access91

Agent · 62

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 13

Identity0
Disambiguation0
Authority links20
Rights signals50
  • No H1 heading on the page
  • No machine-readable entity (Organisation / Brand / Person)
  • No canonical URL declared
Crane Index™ over time36 to 35 (-1 since 1 August 2026)
70 55 401 August 2026: 361 September 2026: 361 October 2026: 361 November 2026: 35
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

116= Fisher & Paykel Healthcarefphcare.com/us 34 38 56 8

AI Search · 38

Entity coherence3
Structured data0
Extractable answers50
Readability90
Access67

Agent · 56

Crawler access63
Machine actions0
Operability95
Discovery75

Representation · 8

Identity0
Disambiguation0
Authority links0
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • Multiple H1 headings (3)
  • Heading levels skip from H1 to H3
Crane Index™ over time34 to 34 (+0 since 1 August 2026)
70 55 401 August 2026: 341 September 2026: 341 October 2026: 341 November 2026: 34
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

116= Henry Scheinhenryschein.com 34 36 56 10

AI Search · 36

Entity coherence3
Structured data0
Extractable answers33
Readability100
Access74

Agent · 56

Crawler access63
Machine actions0
Operability95
Discovery75

Representation · 10

Identity0
Disambiguation0
Authority links10
Rights signals50
  • 13 insecure HTTP resources on a secure page
  • No machine-readable entity (Organisation / Brand / Person)
  • Multiple H1 headings (11)
Crane Index™ over time34 to 34 (+0 since 1 August 2026)
70 55 401 August 2026: 341 September 2026: 341 October 2026: 341 November 2026: 34
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

116= QIAGENqiagen.com/us 34 30 59 13

AI Search · 30

Entity coherence3
Structured data0
Extractable answers17
Readability80
Access78

Agent · 59

Crawler access100
Machine actions0
Operability65
Discovery75

Representation · 13

Identity0
Disambiguation0
Authority links20
Rights signals50
  • No H1 heading on the page
  • No machine-readable entity (Organisation / Brand / Person)
  • Heading levels skip from H1 to H3
Crane Index™ over time33 to 34 (+1 since 1 August 2026)
70 55 401 August 2026: 331 September 2026: 341 October 2026: 341 November 2026: 34
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

119 Convatecconvatec.com 33 41 50 8

AI Search · 41

Entity coherence14
Structured data32
Extractable answers17
Readability100
Access74

Agent · 50

Crawler access63
Machine actions0
Operability75
Discovery75

Representation · 8

Identity0
Disambiguation0
Authority links0
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • No canonical URL declared
  • No machine-readable action found
Crane Index™ over time46 to 33 (-13 since 1 August 2026)
70 55 401 August 2026: 461 September 2026: 461 October 2026: 331 November 2026: 33
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

120 Becton Dickinsonbd.com/en-us 32 37 50 10

AI Search · 37

Entity coherence3
Structured data0
Extractable answers33
Readability100
Access78

Agent · 50

Crawler access63
Machine actions0
Operability75
Discovery75

Representation · 10

Identity0
Disambiguation0
Authority links10
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • 4 images missing alt text
  • Some AI agents refused at the edge (PerplexityBot)
Crane Index™ over time32 to 32 (+0 since 1 August 2026)
70 55 401 August 2026: 321 September 2026: 321 October 2026: 321 November 2026: 32
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

121= Otsuka Holdingsotsuka.com/jp 30 31 52 8

AI Search · 31

Entity coherence3
Structured data0
Extractable answers33
Readability60
Access74

Agent · 52

Crawler access100
Machine actions0
Operability60
Discovery25

Representation · 8

Identity0
Disambiguation0
Authority links0
Rights signals50
  • 5 insecure HTTP resources on a secure page
  • No machine-readable entity (Organisation / Brand / Person)
  • No canonical URL declared
Crane Index™ over time30 to 30 (+0 since 1 August 2026)
70 55 401 August 2026: 301 September 2026: 301 October 2026: 301 November 2026: 30
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

121= Teleflexteleflex.com/usa/en 30 30 52 8

AI Search · 30

Entity coherence3
Structured data0
Extractable answers33
Readability55
Access70

Agent · 52

Crawler access100
Machine actions0
Operability60
Discovery25

Representation · 8

Identity0
Disambiguation0
Authority links0
Rights signals50
  • No H1 heading on the page
  • No machine-readable entity (Organisation / Brand / Person)
  • 4 images missing alt text
Crane Index™ over time30 to 30 (+0 since 1 August 2026)
70 55 401 August 2026: 301 September 2026: 301 October 2026: 301 November 2026: 30
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

123 Strykerstryker.com 28 21 56 8

AI Search · 21

Entity coherence3
Structured data0
Extractable answers0
Readability45
Access74

Agent · 56

Crawler access100
Machine actions0
Operability55
Discovery75

Representation · 8

Identity0
Disambiguation0
Authority links0
Rights signals50
  • No H1 heading on the page
  • No machine-readable entity (Organisation / Brand / Person)
  • 2 images missing alt text
Crane Index™ over time28 to 28 (+0 since 1 August 2026)
70 55 401 August 2026: 281 September 2026: 281 October 2026: 281 November 2026: 28
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

124= Boehringer Ingelheimboehringer-ingelheim.com 21 13 34 15

AI Search · 13

Entity coherence3
Structured data0
Extractable answers0
Readability25
Access46

Agent · 34

Crawler access100
Machine actions0
Operability45
Discovery75

Representation · 15

Identity0
Disambiguation0
Authority links0
Rights signals100
  • No H1 heading on the page
  • Page is set to noindex (excluded from search and AI)
  • Missing title tag
Crane Index™ over time21 to 21 (+0 since 1 August 2026)
70 55 401 August 2026: 211 September 2026: 211 October 2026: 211 November 2026: 21
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

124= Genmabgenmab.com 21 21 34 8

AI Search · 21

Entity coherence3
Structured data0
Extractable answers0
Readability45
Access74

Agent · 34

Crawler access63
Machine actions0
Operability45
Discovery75

Representation · 8

Identity0
Disambiguation0
Authority links0
Rights signals50
  • No H1 heading on the page
  • Action surface appears client-side rendered; agents may see little
  • No machine-readable entity (Organisation / Brand / Person)
Crane Index™ over time21 to 21 (+0 since 1 August 2026)
70 55 401 August 2026: 211 September 2026: 211 October 2026: 211 November 2026: 21
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

124= Sandozsandoz.com 21 22 34 8

AI Search · 22

Entity coherence3
Structured data0
Extractable answers0
Readability65
Access70

Agent · 34

Crawler access63
Machine actions0
Operability45
Discovery75

Representation · 8

Identity0
Disambiguation0
Authority links0
Rights signals50
  • No H1 heading on the page
  • Content appears client-side rendered; static AI crawlers may see little text
  • Action surface appears client-side rendered; agents may see little
Crane Index™ over time22 to 21 (-1 since 1 August 2026)
70 55 401 August 2026: 221 September 2026: 221 October 2026: 211 November 2026: 21
1 August 20261 November 2026

Verified measurement: the Crane Index™ certificate, scores exactly as published.

Invisible by choice: the 51 locked doors ↓

These names have no score for a sharper reason: their sites would not let a machine reader in at all. They refused it outright, gave it nothing, or serve pages that are empty until scripts run, and the crawlers and shopping agents AI engines send live in the same data centres our reader does. One fair caveat, stated plainly: a site that verifies crawlers by network may admit engines it recognises while refusing ours, so they are reported as unmeasured, never scored. But a door bolted against unknown machines is a posture, and it is one the machines now bringing buyers will meet first.

Pfizer · refused the readerAbbVie · refused the readerAstraZeneca · refused the readerEli Lilly · refused the readerBayer · refused the readerRegeneron Pharmaceuticals · refused the readerVertex Pharmaceuticals · refused the readerViatris · refused the readerMerck KGaA · refused the readerEisai · no responseCSL · refused the readerLonza · refused the readerIndivior · script-only pageSun Pharmaceutical Industries · refused the readerDr. Reddy's Laboratories · refused the readerCipla · script-only pageBaxter International · no responseResMed · refused the readerStraumann · refused the readerColoplast · refused the readerThermo Fisher Scientific · no responseAgilent Technologies · refused the readerIllumina · no responseWaters Corporation · no responseRevvity · refused the readerCharles River Laboratories · refused the readerHumana · no responseCardinal Health · no responseHaleon · script-only pageBupa · refused the readerChugai Pharmaceutical · no responseOno Pharmaceutical · no responseSumitomo Pharma · no responseMitsubishi Tanabe Pharma · no responseRecordati · refused the readerBausch Health · refused the readerH. Lundbeck · refused the readerUnited Therapeutics · script-only pageZydus Lifesciences · no responseBiocon · no responseFerring Pharmaceuticals · refused the readerTerumo · refused the readerAmbu · script-only pageMasimo · refused the reader10x Genomics · refused the readerAvantor · script-only pageBio-Techne · no responseUniversal Health Services · refused the readerSinopharm · no responseKaiser Permanente · script-only pageTenet Healthcare · refused the reader
The picture in one chart

Every readable site, plotted: found by AI (across) against trusted by AI (up). Measured 1 November 2026.

Found and trusted: above 55 on both 0 100 AI SEARCH READINESS → can engines find you BRAND REPRESENTATION → can machines trust you 55 55 Hologic: AI Search 77, Representation 61 Eurofins Scientific: AI Search 73, Representation 71 Sanofi: AI Search 73, Representation 64 BeiGene: AI Search 72, Representation 46 DaVita: AI Search 76, Representation 46 Guardant Health: AI Search 80, Representation 52 Natera: AI Search 76, Representation 46 Novartis: AI Search 70, Representation 53 Servier: AI Search 83, Representation 41 UCB: AI Search 79, Representation 61 Medpace: AI Search 73, Representation 46 Aurobindo Pharma: AI Search 64, Representation 54 Boston Scientific: AI Search 73, Representation 49 Globus Medical: AI Search 70, Representation 46 Zoetis: AI Search 63, Representation 55 GSK: AI Search 66, Representation 46 Ipsen: AI Search 65, Representation 53 Teva Pharmaceutical Industries: AI Search 72, Representation 66 Quest Diagnostics: AI Search 62, Representation 46 BioMarin Pharmaceutical: AI Search 68, Representation 43 Merck & Co.: AI Search 70, Representation 57 Biogen: AI Search 74, Representation 46 Sartorius: AI Search 66, Representation 58 Zimmer Biomet: AI Search 63, Representation 41 Ionis Pharmaceuticals: AI Search 63, Representation 42 UnitedHealth Group: AI Search 67, Representation 55 Veeva Systems: AI Search 64, Representation 35 Elevance Health: AI Search 62, Representation 61 Bio-Rad Laboratories: AI Search 71, Representation 61 LEO Pharma: AI Search 63, Representation 33 Samsung Biologics: AI Search 75, Representation 46 Catalent: AI Search 74, Representation 41 Chiesi Farmaceutici: AI Search 72, Representation 41 Penumbra: AI Search 71, Representation 23 Takeda: AI Search 67, Representation 46 Cencora: AI Search 70, Representation 43 Neurocrine Biosciences: AI Search 67, Representation 41 West Pharmaceutical Services: AI Search 55, Representation 41 Dexcom: AI Search 47, Representation 43 ICU Medical: AI Search 52, Representation 53 Danaher: AI Search 55, Representation 47 Kenvue: AI Search 57, Representation 28 Lupin: AI Search 59, Representation 46 Oxford Nanopore Technologies: AI Search 62, Representation 28 Alcon: AI Search 56, Representation 53 Bristol Myers Squibb: AI Search 66, Representation 28 Johnson & Johnson: AI Search 66, Representation 25 WuXi AppTec: AI Search 66, Representation 35 Molina Healthcare: AI Search 68, Representation 23 Cigna: AI Search 63, Representation 28 Organon: AI Search 66, Representation 8 Abbott Laboratories: AI Search 56, Representation 41 Owens & Minor: AI Search 64, Representation 30 Sonova: AI Search 56, Representation 13 Incyte: AI Search 53, Representation 41 Gilead Sciences: AI Search 58, Representation 28 Walgreens Boots Alliance: AI Search 61, Representation 8 Labcorp: AI Search 60, Representation 25 Daiichi Sankyo: AI Search 44, Representation 43 Exelixis: AI Search 52, Representation 8 Hoya: AI Search 43, Representation 13 bioMérieux: AI Search 46, Representation 18 Moderna: AI Search 60, Representation 10 Spire Healthcare: AI Search 52, Representation 15 Steris: AI Search 48, Representation 23 Krka: AI Search 45, Representation 13 Almirall: AI Search 51, Representation 13 CVS Health: AI Search 48, Representation 8 Galderma: AI Search 49, Representation 10 Grifols: AI Search 46, Representation 13 HCA Healthcare: AI Search 50, Representation 24 STADA Arzneimittel: AI Search 50, Representation 13 Alnylam Pharmaceuticals: AI Search 46, Representation 10 ICON: AI Search 47, Representation 13 Jazz Pharmaceuticals: AI Search 43, Representation 13 Orion: AI Search 46, Representation 8 Repligen: AI Search 47, Representation 8 Amgen: AI Search 46, Representation 13 BioNTech: AI Search 44, Representation 15 Cochlear: AI Search 46, Representation 8 Getinge: AI Search 46, Representation 10 Hikma Pharmaceuticals: AI Search 45, Representation 13 IQVIA: AI Search 45, Representation 13 McKesson: AI Search 47, Representation 10 Astellas Pharma: AI Search 37, Representation 13 Bruker: AI Search 42, Representation 13 Demant: AI Search 39, Representation 15 Dentsply Sirona: AI Search 43, Representation 10 Elanco Animal Health: AI Search 42, Representation 10 Intuitive Surgical: AI Search 46, Representation 10 Menarini: AI Search 42, Representation 13 Olympus: AI Search 37, Representation 13 Perrigo: AI Search 40, Representation 10 Celltrion: AI Search 40, Representation 13 Elekta: AI Search 41, Representation 10 Ramsay Health Care: AI Search 41, Representation 10 Roche: AI Search 40, Representation 13 Sarepta Therapeutics: AI Search 38, Representation 8 Shionogi: AI Search 45, Representation 8 Siemens Healthineers: AI Search 42, Representation 10 Align Technology: AI Search 37, Representation 19 Centene: AI Search 45, Representation 8 Dechra Pharmaceuticals: AI Search 39, Representation 10 Smith+Nephew: AI Search 41, Representation 8 Edwards Lifesciences: AI Search 32, Representation 10 Exact Sciences: AI Search 35, Representation 10 Fresenius: AI Search 32, Representation 13 GN Store Nord: AI Search 34, Representation 13 Novo Nordisk: AI Search 38, Representation 13 GE HealthCare: AI Search 47, Representation 8 Insulet: AI Search 36, Representation 13 Integra LifeSciences: AI Search 39, Representation 10 Kyowa Kirin: AI Search 36, Representation 13 Medtronic: AI Search 42, Representation 10 Össur: AI Search 31, Representation 13 Fisher & Paykel Healthcare: AI Search 38, Representation 8 Henry Schein: AI Search 36, Representation 10 QIAGEN: AI Search 30, Representation 13 Convatec: AI Search 41, Representation 8 Becton Dickinson: AI Search 37, Representation 10 Otsuka Holdings: AI Search 31, Representation 8 Teleflex: AI Search 30, Representation 8 Stryker: AI Search 21, Representation 8 Boehringer Ingelheim: AI Search 13, Representation 15 Genmab: AI Search 21, Representation 8 Sandoz: AI Search 22, Representation 8 Crane Index™ · measured 2026-11-01 · thecraneconsultancy.com/research/
The gold dashed lines sit at 55 on both reads, the level below which the facts an engine would need stop surviving the read. The top-right quadrant is found and trusted on both. Hover any dot for the company.

Download this data: the full field as a spreadsheet (CSV), or the same run as JSON and this dated run. Licensed CC BY 4.0, so it is yours to publish and build on with attribution. Every unreadable site carries empty score cells, never a zero.

A low score says a site is hard for a machine to read, not that the business is anything other than excellent at what it does. The 51 sites a reader could not enter are reported as unmeasured, never scored zero. The stakes are on the record: in 2026, Google reported that its AI Mode in Search had passed a billion monthly users, and the machine-readable layer these scanners read is the structured data Google Search Central documents. How to read this table, and the full method →

The full report

The full Healthcare and Pharmaceuticals report

The complete ranked field, the sites a machine could not read, the quadrant, the method and the three moves to make first, in one board-ready document. Read it here, or download it to share.

Your browser cannot display the PDF here. Open the Healthcare and Pharmaceuticals report ↗

Open full screen ↗Download the PDF ↓

Score your own domain before you brief anyone. The free AI Search Readiness scanner is the same instrument behind this table and takes about a minute. A result below 55 means an engine is already handing your shortlist slot to whoever in your category is legible. Prefer the whole field watched for you? Daily reconnaissance of your domain beside the competitors you choose is £1,600 a year ex VAT.

This benchmark is re-run on the first of each month, every company named and every score re-measurable live, so the movement becomes public record. The top of every measured cohort sits in the leaderboard, and the full programme is at Crane Index™ Research.

The figures above move with each monthly re-scan. For a snapshot fixed to a dated scan and built to cite, see the pinned Healthcare and Pharmaceuticals AI Readability 2026 edition, part of the UK AI Readability 2026 benchmark across every industry.

Licensed CC BY 4.0. Cite as: The Crane Index™, Healthcare and Pharmaceuticals AI readability benchmark, The Crane Consultancy, measured 1 November 2026. https://thecraneconsultancy.com/research/healthcare-pharma-ai-readability/

A wrong answer here does not stay with one person

In most sectors a site a machine cannot parse simply loses an enquiry. In this field the cost is different in kind. The engine fills the gap from a forum, an old cache or a competitor, and the version it settles on is repeated to the next person who asks, and the one after that. An approved use quietly widens. A caution that mattered is dropped for brevity. A regulated indication is paraphrased into something looser than the label allows.

Across the sites a machine could read, the median Crane Index score was 44 out of 100. The composite tells only part of the story. What should worry a board most is the single read that governs whether the machine has your own words to quote at all, and in this cohort that read is the weakest by a wide margin.

The read that fails is the one that says who you are

The Crane Index runs three separate checks. The first asks whether a machine can find and reach the site; the second, whether an automated agent can act on what it finds; the third, Brand Representation, asks the plainest question of all: can a machine confirm, from your own pages, who you are, what you make and which claims are approved? On the first two this field holds up. It is the third that gives way. Agent Readiness was the strongest of the three, at a median of 65 out of 100, while Brand Representation was the weakest by a distance, at a median of just 15.

Read those two together and the picture is uncomfortable. The engines can very often get to a healthcare site. What they cannot reliably do is confirm, from the site itself, the facts that make an answer safe. A pharmaceutical group whose identity is scattered across brands, regions and regulatory territories offers a machine nothing single to trust. Prescribing detail sits behind a professional portal a reader cannot enter. Indications and cautions live in a downloadable PDF a fetcher will not open, or on a page that renders only once a script has run. None of this reflects the quality of the medicine or the care, only how legible the organisation is to software, and legibility can be measured. Hologic leads the field at 76, with Eurofins Scientific next at 74, proof that a clean, machine-confirmable identity is achievable in exactly this regulated setting.

Reachable, yet not confirmable: the shape of the field

The readable sites ran from 21 to 76 on the Crane Index. 10 cleared the Strong band of 70, while 77 of them scored below 55, the level at which an engine is already liable to assemble your answer from somewhere other than you. Beyond the readable field sat 51 sites a machine could not enter at all: 29 refused an automated reader, 15 returned nothing, and 7 served pages that do not exist until scripts run. Those are reported as unmeasured, never scored as zero, because an unreadable site is not the same as a weak one. It is a site an engine must talk about without ever having read it.

The correction is small; the duty of care is not

The remedy is rarely a rebuild, which is the part boards tend to get wrong. It is valid Organization and Product structured data on the pages that carry your treatments, indications and cautions; one legal identity rendered identically across every brand and territory; and the clinical facts a reader needs written in plain text a fetcher can reach, rather than sealed inside a portal or a PDF. Done properly this is the single fastest lift, because it hands the engine precise, approved language instead of leaving it to guess.

You can see where your own domain stands in about a minute on the free AI Search Readiness scanner, the same instrument behind this table, and read exactly how the score is built in the methodology. For an organisation watching its own site and the competitors it chooses every day, continuous monitoring runs at £1,600 a year ex VAT. The field is re-measured on the first of each month, and in a sector where an accurate answer is a matter of safety, being the organisation a machine can quote correctly is part of the care itself.

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Nic Crane · Founder

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Led paid media for the LUSH Cosmetics global digital transformation across sixteen markets, recognised by Welocalize as Best Global Client Team. A power user of HTML, CSS, JavaScript and GTM, now applying that technical depth to AI search: structured data, entity signals and the machine readability that decides visibility in Google AI Overviews and answer engines. Google Partner. Stape Partner. Amazon Ads Partner.

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