Crane Index™ Research › AI Readability 2026 › Hospitality and Leisure
Crane Index™ · Annual edition
UK Hospitality and Leisure AI Readability 2026
As of 1 October 2026, the median UK hospitality and leisure site scored 43 out of 100 on the Crane Index™, the measure of how readably a site presents itself to AI engines. Across the 121 sites a machine could read, scores ran from 21 to 80, a 59-point gap between the strongest and the weakest.
The 2027 edition is scheduled. UK AI Readability 2027 is pinned to the scan scheduled for 1 January 2027. The figures on this page stay fixed to 1 October 2026.
What this measures. The score reads how readably a site presents itself to AI engines: entity markup, structured data and machine resolvability. It is not a measure of design, brand or quality. A site can look excellent to a person and still be hard for a machine to read, and a low score is a readability finding, never a judgement on the business.
The field in 2026
The field was led by Five Guys at 80, with Orangetheory Fitness next at 79. 7 sites cleared 70 out of 100, and 39 scored below 40.
At the foot of the field sat Caesars Entertainment at 21, Cinemark at 23, Burger King at 23. Each is a site a machine struggled to read, not a business doing anything other than well at what it does.
The full 2026 ranking
Composite out of 100, with the three reads behind it: AI Search Readiness (retrieval), Agent Readiness (execution) and Brand Representation.
| Rank | Organisation | Crane Index | Search | Agent | Brand |
|---|---|---|---|---|---|
| 1 | Five Guysfiveguys.com | 80 | 88 | 97 | 56 |
| 2 | Orangetheory Fitnessorangetheory.com/en-us | 79 | 86 | 83 | 69 |
| 3 | Shepherd Neameshepherdneame.co.uk | 76 | 74 | 63 | 90 |
| 4= | FanDuelfanduel.com | 75 | 82 | 84 | 58 |
| 4= | The London Eyelondoneye.com | 75 | 85 | 87 | 53 |
| 6= | Equinoxequinox.com | 74 | 76 | 77 | 69 |
| 6= | Les Millslesmills.com | 74 | 70 | 82 | 69 |
| 8 | Hoseasonshoseasons.co.uk | 69 | 83 | 52 | 73 |
| 9= | Frankie & Benny'sfrankieandbennys.com | 68 | 78 | 81 | 46 |
| 9= | Havenhaven.com | 68 | 85 | 52 | 66 |
| 9= | Young'syoungs.co.uk | 68 | 72 | 82 | 49 |
| 12= | Anytime Fitnessanytimefitness.com | 67 | 70 | 86 | 46 |
| 12= | Franco Mancafrancomanca.co.uk | 67 | 76 | 79 | 46 |
| 12= | J D Wetherspoonjdwetherspoon.com | 67 | 75 | 90 | 35 |
| 12= | Stonegate Groupstonegategroup.co.uk | 67 | 72 | 87 | 43 |
| 12= | Thorpe Parkthorpepark.com | 67 | 80 | 87 | 35 |
| 17= | Bella Italiabellaitalia.co.uk | 66 | 72 | 81 | 46 |
| 17= | Dutch Brosdutchbros.com | 66 | 70 | 86 | 41 |
| 17= | Landallandal.com | 66 | 67 | 63 | 68 |
| 17= | Live Nation Entertainmentlivenation.com | 66 | 62 | 86 | 49 |
| 21 | Chester Zoochesterzoo.org | 65 | 79 | 63 | 54 |
| 22= | Blackpool Pleasure Beachblackpoolpleasurebeach.com | 64 | 67 | 82 | 43 |
| 22= | GAIL's Bakerygails.com | 64 | 62 | 85 | 46 |
| 24 | Wyndham Hotels & Resortswyndhamhotels.com | 63 | 57 | 66 | 66 |
| 25= | Chessington World of Adventureschessington.com | 61 | 69 | 87 | 26 |
| 25= | Eftelingefteling.com/en | 61 | 66 | 63 | 53 |
| 25= | Gold's Gymgoldsgym.com | 61 | 77 | 62 | 43 |
| 28= | Away Resortsawayresorts.co.uk | 60 | 66 | 69 | 46 |
| 28= | Bowlerobowlero.com | 60 | 71 | 66 | 43 |
| 28= | Dishoomdishoom.com | 60 | 73 | 65 | 43 |
| 28= | Punch Pubspunchpubs.com | 60 | 67 | 87 | 25 |
| 32 | F45 Trainingf45training.com | 58 | 69 | 79 | 25 |
| 33= | Sphere Entertainmentsphereentertainmentco.com | 57 | 58 | 73 | 41 |
| 33= | Wagamamawagamama.com | 57 | 71 | 59 | 41 |
| 35= | Crunch Fitnesscrunch.com | 56 | 65 | 62 | 41 |
| 35= | Peet's Coffeepeets.com | 56 | 53 | 86 | 28 |
| 37= | Sweetgreensweetgreen.com | 55 | 62 | 62 | 41 |
| 37= | Warner Bros. Studio Tour Londonwbstudiotour.co.uk | 55 | 63 | 87 | 15 |
| 37= | Zizzizizzi.co.uk | 55 | 72 | 65 | 28 |
| 40 | The Gym Groupthegymgroup.com | 54 | 56 | 62 | 43 |
| 41= | Dairy Queendairyqueen.com/en-us | 53 | 59 | 59 | 41 |
| 41= | Madison Square Garden Entertainmentmsgentertainment.com | 53 | 55 | 73 | 32 |
| 41= | Paultons Parkpaultonspark.co.uk | 53 | 61 | 69 | 28 |
| 44= | ASK Italianaskitalian.co.uk | 52 | 63 | 65 | 28 |
| 44= | The O2theo2.co.uk | 52 | 54 | 62 | 41 |
| 44= | Third Spacethirdspace.london | 52 | 52 | 82 | 23 |
| 44= | Toby Carverytobycarvery.co.uk | 52 | 64 | 50 | 41 |
| 48= | Crown Resortscrownresorts.com.au | 51 | 52 | 59 | 41 |
| 48= | Life Timelifetime.life | 51 | 57 | 62 | 34 |
| 48= | Wynn Resortswynnresorts.com | 51 | 74 | 30 | 49 |
| 51 | BrewDogbrewdog.com | 49 | 50 | 85 | 13 |
| 52= | Barry'sbarrys.com | 48 | 30 | 65 | 48 |
| 52= | Greene Kinggreeneking.co.uk | 48 | 59 | 50 | 34 |
| 52= | Nando'snandos.com | 48 | 53 | 82 | 8 |
| 55= | Topgolftopgolf.com/us | 47 | 55 | 62 | 23 |
| 55= | Wendy'swendys.com | 47 | 45 | 82 | 13 |
| 57= | Legolandlegoland.com | 45 | 42 | 68 | 24 |
| 57= | Loungersloungers.co.uk | 45 | 52 | 70 | 13 |
| 59= | Dave & Buster'sdaveandbusters.com/us/en/home | 44 | 52 | 59 | 20 |
| 59= | Drayton Manor Resortdraytonmanor.co.uk | 44 | 50 | 68 | 13 |
| 61= | Forest Holidaysforestholidays.co.uk | 43 | 55 | 63 | 10 |
| 61= | JD Gymsjdgyms.co.uk | 43 | 52 | 65 | 13 |
| 61= | Madame Tussaudsmadametussauds.com | 43 | 42 | 64 | 24 |
| 64= | David Lloyd Clubsdavidlloyd.co.uk | 42 | 55 | 62 | 8 |
| 64= | Eden Projectedenproject.com | 42 | 52 | 62 | 13 |
| 64= | Europa-Parkeuropapark.de/de | 42 | 48 | 69 | 8 |
| 64= | Miller & Cartermillerandcarter.co.uk | 42 | 44 | 58 | 23 |
| 64= | National Trustnationaltrust.org.uk | 42 | 49 | 68 | 8 |
| 64= | Travelodgetravelodge.co.uk | 42 | 45 | 68 | 13 |
| 70 | Pret A Mangerpret.com/en-US | 41 | 45 | 65 | 13 |
| 71= | 24 Hour Fitness24hourfitness.com | 40 | 35 | 65 | 20 |
| 71= | Butlin'sbutlins.com | 40 | 44 | 62 | 13 |
| 71= | Carl's Jr.carlsjr.com | 40 | 46 | 62 | 13 |
| 71= | Chipotle Mexican Grillchipotle.com | 40 | 47 | 62 | 10 |
| 71= | Côtecote.co.uk | 40 | 38 | 65 | 18 |
| 71= | Domino's Pizzadominos.com | 40 | 44 | 63 | 13 |
| 71= | English Heritageenglish-heritage.org.uk | 40 | 40 | 65 | 15 |
| 71= | Gentinggenting.com | 40 | 38 | 71 | 10 |
| 71= | Nuffield Healthnuffieldhealth.com | 40 | 44 | 68 | 8 |
| 71= | Pelotononepeloton.com | 40 | 42 | 62 | 15 |
| 71= | Starbucksstarbucks.com | 40 | 39 | 62 | 18 |
| 71= | Taco Belltacobell.com | 40 | 45 | 62 | 13 |
| 83= | Accorgroup.accor.com/en | 39 | 46 | 62 | 10 |
| 83= | Krispy Kremekrispykreme.com | 39 | 36 | 65 | 15 |
| 83= | Papa Johnspapajohns.com | 39 | 43 | 63 | 10 |
| 83= | The Cheesecake Factorythecheesecakefactory.com | 39 | 37 | 68 | 13 |
| 87= | Greggsgreggs.com | 38 | 44 | 62 | 8 |
| 87= | Luckin Coffeeluckincoffee.com | 38 | 42 | 63 | 8 |
| 87= | Malmaisonmalmaison.com | 38 | 44 | 62 | 8 |
| 87= | Marston'smarstonspubs.co.uk | 38 | 39 | 68 | 8 |
| 87= | Tenpintenpin.co.uk | 38 | 47 | 57 | 10 |
| 87= | Warner Leisure Hotelswarnerhotels.co.uk | 38 | 49 | 56 | 10 |
| 93= | Coralhelp.coral.co.uk/closed | 37 | 30 | 66 | 15 |
| 93= | Hotel du Vinhotelduvin.com | 37 | 42 | 62 | 8 |
| 93= | Itsuitsu.com | 37 | 40 | 62 | 8 |
| 93= | Ladbrokeshelp.ladbrokes.com/closed | 37 | 30 | 66 | 15 |
| 93= | PortAventura Worldportaventuraworld.com | 37 | 36 | 62 | 13 |
| 93= | SeaWorldseaworld.com | 37 | 38 | 62 | 10 |
| 99= | Betwaybetway.com | 36 | 40 | 56 | 13 |
| 99= | Boyd Gamingboydgaming.com | 36 | 36 | 63 | 8 |
| 99= | Caffè Nerocaffenero.com | 36 | 43 | 56 | 8 |
| 99= | Six Flagssixflags.com | 36 | 43 | 58 | 8 |
| 99= | William Hillwilliamhill.com | 36 | 44 | 56 | 8 |
| 104 | PizzaExpresspizzaexpress.com | 35 | 42 | 53 | 10 |
| 105= | Prezzoprezzo.co.uk | 34 | 42 | 50 | 10 |
| 105= | Showcase Cinemasshowcasecinemas.co.uk | 34 | 33 | 58 | 10 |
| 107= | Bannatynebannatyne.co.uk | 33 | 32 | 58 | 8 |
| 107= | Parques Reunidosparquesreunidos.com | 33 | 34 | 56 | 8 |
| 109= | Everymaneverymancinema.com | 30 | 25 | 58 | 8 |
| 109= | Virgin Activevirginactive.co.uk | 30 | 36 | 46 | 8 |
| 111 | In-N-Out Burgerin-n-out.com | 28 | 29 | 48 | 8 |
| 112 | Subwaysubway.com/en-us | 26 | 30 | 40 | 8 |
| 113= | Arby'sarbys.com | 25 | 33 | 34 | 8 |
| 113= | Buffalo Wild Wingsbuffalowildwings.com | 25 | 32 | 34 | 8 |
| 113= | Dunkin'dunkindonuts.com | 25 | 33 | 34 | 8 |
| 116= | Sonic Drive-Insonicdrivein.com | 24 | 31 | 34 | 8 |
| 116= | Tim Hortonstimhortons.com | 24 | 23 | 34 | 15 |
| 118= | Basic-Fitbasic-fit.com/nl-nl/homepage | 23 | 28 | 34 | 8 |
| 118= | Burger Kingbk.com | 23 | 20 | 34 | 15 |
| 118= | Cinemarkcinemark.com | 23 | 32 | 30 | 8 |
| 121 | Caesars Entertainmentcaesars.com | 21 | 13 | 34 | 15 |
Download this edition: the full field as a spreadsheet (CSV), or the same run as JSON. Licensed CC BY 4.0, so it is yours to publish and build on with attribution. Every unreadable site carries empty score cells, never a zero.
This is the fixed 2026 edition, pinned to the scan measured 1 October 2026, so the figures on it do not change. The live field, re-run on the first of each month, is on the current Hospitality and Leisure benchmark. For how the score is built, see the methodology.
Licensed CC BY 4.0. Cite as: The Crane Index™, UK Hospitality and Leisure AI readability 2026, The Crane Consultancy, measured 1 October 2026. https://thecraneconsultancy.com/research/hospitality-leisure-ai-readability-2026/