Crane Index™ Research › AI Readability 2026 › UK Ecommerce
Crane Index™ · Annual edition
UK UK Ecommerce AI Readability 2026
As of 1 October 2026, the median UK uk ecommerce site scored 54 out of 100 on the Crane Index™, the measure of how readably a site presents itself to AI engines. Across the 75 sites a machine could read, scores ran from 20 to 76, a 56-point gap between the strongest and the weakest.
The 2027 edition is scheduled. UK AI Readability 2027 is pinned to the scan scheduled for 1 January 2027. The figures on this page stay fixed to 1 October 2026.
What this measures. The score reads how readably a site presents itself to AI engines: entity markup, structured data and machine resolvability. It is not a measure of design, brand or quality. A site can look excellent to a person and still be hard for a machine to read, and a low score is a readability finding, never a judgement on the business.
The field in 2026
The field was led by Interflora at 76, with Dreams next at 68. 1 site cleared 70 out of 100, and 15 scored below 40.
At the foot of the field sat Secret Sales at 20, Ocado at 20, TK Maxx at 21. Each is a site a machine struggled to read, not a business doing anything other than well at what it does.
The full 2026 ranking
Composite out of 100, with the three reads behind it: AI Search Readiness (retrieval), Agent Readiness (execution) and Brand Representation.
| Rank | Organisation | Crane Index | Search | Agent | Brand |
|---|---|---|---|---|---|
| 1 | Interflorainterflora.co.uk | 76 | 71 | 86 | 70 |
| 2= | Dreamsdreams.co.uk | 68 | 69 | 89 | 46 |
| 2= | Milletsmillets.co.uk | 68 | 73 | 85 | 46 |
| 2= | Officeoffice.co.uk | 68 | 52 | 87 | 66 |
| 5 | Sigma Sportssigmasports.com | 67 | 67 | 87 | 46 |
| 6 | Seasalt Cornwallseasaltcornwall.com | 66 | 63 | 89 | 46 |
| 7= | Blacksblacks.co.uk | 65 | 64 | 85 | 46 |
| 7= | Charles Tyrwhittcharlestyrwhitt.com/us/homepage | 65 | 64 | 69 | 61 |
| 7= | Riverfordriverford.co.uk | 65 | 77 | 63 | 54 |
| 10= | Bodenboden.com | 64 | 64 | 85 | 43 |
| 10= | Cult Beautycultbeauty.co.uk | 64 | 55 | 92 | 46 |
| 10= | Go Outdoorsgooutdoors.co.uk | 64 | 60 | 85 | 46 |
| 10= | LookFantasticlookfantastic.com | 64 | 53 | 92 | 46 |
| 10= | Simba Sleepsimbasleep.com | 64 | 76 | 61 | 54 |
| 10= | The Workstheworks.co.uk | 64 | 63 | 69 | 61 |
| 16= | Furniture Villagefurniturevillage.co.uk | 63 | 69 | 69 | 52 |
| 16= | IKEA UKikea.com/gb/en | 63 | 68 | 69 | 53 |
| 16= | John Lewisjohnlewis.com | 63 | 65 | 77 | 46 |
| 16= | Matalanmatalan.co.uk | 63 | 61 | 83 | 46 |
| 20= | Dunelmdunelm.com | 62 | 52 | 87 | 46 |
| 20= | PrettyLittleThingprettylittlething.com | 62 | 55 | 70 | 62 |
| 22 | River Islandriverisland.com | 61 | 48 | 89 | 46 |
| 23= | Superdrysuperdry.com | 60 | 51 | 83 | 46 |
| 23= | Sweaty Bettysweatybetty.com | 60 | 55 | 63 | 62 |
| 23= | Toolstationtoolstation.com | 60 | 54 | 83 | 43 |
| 26 | White Stuffwhitestuff.com | 59 | 55 | 63 | 58 |
| 27= | Emma Sleep UKemma-sleep.co.uk | 58 | 56 | 91 | 28 |
| 27= | Halfordshalfords.com | 58 | 63 | 82 | 28 |
| 27= | Space NKspacenk.com/uk/home | 58 | 56 | 89 | 28 |
| 27= | Temutemu.com/uk | 58 | 50 | 78 | 46 |
| 31= | Notonthehighstreetnotonthehighstreet.com | 57 | 58 | 68 | 46 |
| 31= | Oak Furniturelandoakfurnitureland.co.uk | 57 | 63 | 63 | 46 |
| 33= | Abel & Coleabelandcole.co.uk | 56 | 62 | 72 | 33 |
| 33= | Boohooboohoo.com | 56 | 50 | 73 | 46 |
| 33= | Debenhamsdebenhams.com | 56 | 53 | 70 | 46 |
| 36 | Pets at Homepetsathome.com | 55 | 58 | 63 | 43 |
| 37= | Card Factorycardfactory.co.uk | 54 | 55 | 62 | 45 |
| 37= | Holland & Barretthollandandbarrett.com | 54 | 53 | 63 | 46 |
| 37= | Lakelandlakeland.co.uk | 54 | 48 | 86 | 28 |
| 40= | Cotswold Outdoorcotswoldoutdoor.com | 53 | 54 | 87 | 19 |
| 40= | FatFacefatface.com | 53 | 49 | 68 | 43 |
| 40= | Joulesjoules.com | 53 | 49 | 68 | 43 |
| 40= | Reissreiss.com | 53 | 53 | 62 | 43 |
| 44 | END. Clothingendclothing.com/us | 52 | 44 | 73 | 39 |
| 45= | B&Mbmstores.co.uk | 51 | 56 | 68 | 28 |
| 45= | Vinted UKvinted.co.uk | 51 | 53 | 72 | 28 |
| 47= | Funky Pigeonfunkypigeon.com | 50 | 65 | 30 | 54 |
| 47= | Marks & Spencermarksandspencer.com | 50 | 50 | 87 | 13 |
| 49= | HelloFresh UKhellofresh.co.uk | 49 | 56 | 62 | 28 |
| 49= | Icelandiceland.co.uk | 49 | 41 | 83 | 22 |
| 49= | Monsoonmonsoon.co.uk | 49 | 40 | 87 | 21 |
| 49= | Shein UKshein.co.uk | 49 | 34 | 81 | 31 |
| 53 | JD Sportsjdsports.co.uk | 48 | 41 | 82 | 21 |
| 54= | Naked Winesnakedwines.co.uk | 43 | 54 | 63 | 13 |
| 54= | Ted Bakertedbaker.com | 43 | 49 | 66 | 13 |
| 54= | Zooplus UKzooplus.co.uk | 43 | 57 | 62 | 10 |
| 57= | Goustogousto.co.uk | 42 | 47 | 65 | 13 |
| 57= | Richer Soundsrichersounds.com | 42 | 49 | 63 | 13 |
| 59= | Morrisonsmorrisons.com | 40 | 48 | 62 | 10 |
| 59= | Mountain Warehousemountainwarehouse.com | 40 | 46 | 62 | 13 |
| 61= | Euro Car Partseurocarparts.com | 38 | 39 | 62 | 13 |
| 61= | Freemansfreemans.com | 38 | 35 | 70 | 8 |
| 61= | Mossmoss.co.uk | 38 | 29 | 71 | 13 |
| 64 | Crocuscrocus.co.uk | 37 | 42 | 56 | 13 |
| 65 | Wickeswickes.co.uk | 36 | 28 | 69 | 10 |
| 66 | Home Bargainshome.bargains | 35 | 30 | 62 | 13 |
| 67 | SportsShoessportsshoes.com | 34 | 37 | 56 | 10 |
| 68 | Wayfair UKwayfair.co.uk | 32 | 31 | 56 | 8 |
| 69 | Amazon UKamazon.co.uk | 28 | 16 | 54 | 13 |
| 70= | Beauty Baybeautybay.com | 23 | 21 | 34 | 15 |
| 70= | Moonpigmoonpig.com | 23 | 26 | 34 | 8 |
| 72 | Dr Martensdrmartens.com | 22 | 25 | 34 | 8 |
| 73 | TK Maxxtkmaxx.com/landingpage | 21 | 21 | 34 | 8 |
| 74= | Ocadoocado.com | 20 | 17 | 34 | 8 |
| 74= | Secret Salessecretsales.com | 20 | 18 | 34 | 8 |
Download this edition: the full field as a spreadsheet (CSV), or the same run as JSON. Licensed CC BY 4.0, so it is yours to publish and build on with attribution. Every unreadable site carries empty score cells, never a zero.
This is the fixed 2026 edition, pinned to the scan measured 1 October 2026, so the figures on it do not change. The live field, re-run on the first of each month, is on the current UK Ecommerce benchmark. For how the score is built, see the methodology.
Licensed CC BY 4.0. Cite as: The Crane Index™, UK UK Ecommerce AI readability 2026, The Crane Consultancy, measured 1 October 2026. https://thecraneconsultancy.com/research/uk-ecommerce-100-ai-readability-2026/